B2B Marketing Director: Sustainable Growth & Demand

EcoEnclose Inc.; Louisville (CO); Hybrid; USD 130,000 - 170,000; Full time

Benefits offered by this job

401K Match

Health benefits

Hybrid work model

Remote work flexibility

Job summary

EcoEnclose is seeking a new B2B Marketing Leader to generate and capture demand for businesses seeking more sustainable packaging. The role is hybrid, based in Boulder County, CO, with a base salary of $130K-$170K and a 15% target bonus.

The Director will own the marketing plan, drive inbound leads, and work across marketing tactics, content, SEO, and partnerships to scale growth. The candidate should be strategic, highly analytical, and enjoy experimentation, with experience managing budgets,

Qualifications

• 5+ years of B2B marketing experience.
• Experience managing a marketing budget and spend allocations.
• Strong digital savvy with paid media, attribution, SEO, and site mechanics.
• Ability to write content or program an AI agent that writes well.
• Healthy obsession with AI and have built AI tools to improve output and efficiency.
• Highly analytical; able to shape A/B testing programs, customer insights and metrics.
• Experience managing agency partners, including hiring/firing.
• Excellent written and verbal communication and presentation skills.
• Ambitious growth mindset and leadership maturity.

Responsibilities

• Drive a plan to increase inbound qualified leads and ecommerce revenue.
• Plan, strategize, and budget across marketing tactics with continuous optimization.
• Lead Account-Based Marketing with targeted activation.
• Develop content calendar: Newsletter, blog, social media.
• SEO/ GEO strategies to improve organic search rankings and mentions.
• Optimize landing pages and webforms.
• Conceive annual marketing campaigns and promotions.
• Coordinate webinars and owned events.
• Manage brand partnerships and sponsorships.
• Hire and manage agencies/contractors.
• Voice of the customer within the organization.
• Support brand identity, voice, and messaging.
• Collaborate with sales, business development, and design teams.
• Explore new markets and product offerings.
• Manage Sr. Manager of Digital Experience as direct report.

Skills

B2B marketing

Budget management

Digital marketing

Content writing

AI tools

Analytical mindset

Agency management

Leadership communication

Growth mindset

Tools

Google Ads

LinkedIn Ads

Microsoft Advertising

Job description

EcoEnclose is seeking a new B2B Marketing Leader to generate and capture demand for businesses seeking more sustainable packaging. The role is hybrid, based in Boulder County, CO, with a base salary of $130K-$170K and a 15% target bonus.

The Director will own the marketing plan, drive inbound leads, and work across marketing tactics, content, SEO, and partnerships to scale growth. The candidate should be strategic, highly analytical, and enjoy experimentation, with experience managing budgets,