Head of Marketing and Growth

Happy Paws Veterinary Partners; Milwaukee (WI); Remote; USD 90,000 - 120,000; Full time

Job summary

A leading veterinary platform is seeking a Head of Growth to lead marketing initiatives across its clinic network. The ideal candidate will drive revenue growth through performance marketing and local strategies, collaborating closely with the executive team and clinic managers. This role emphasizes community engagement and requires a strategic mindset to enhance patient acquisition and retention. If you're passionate about supporting local businesses and making an impact in communities, this opportunity is for you.

Qualifications

• 5–8+ years in growth or performance marketing.
• Proven success in consumer services business.
• Hands-on with SEM and CRM tools.

Responsibilities

• Own new patient growth through digital campaigns.
• Manage patient marketing via email and SMS.
• Create scalable playbooks for growth.

Skills

Growth Marketing

Performance Marketing

Communication

Collaboration

Data Analysis

Tools

CRM Tools

Email Platforms

SMS Platforms

SEM

Paid Social

Job description

Remote (Must reside in TX - Austin, DFW, or San Antonio areas; periodic travel to our clinic sites as needed)

Find out more about the daily tasks, overall responsibilities, and required experience for this opportunity by scrolling down now.Reports to :

CEO & COO

Company :

Happy Paws Veterinary Clinics

About Happy Paws

Happy Paws is building a new kind of veterinary platform, one that supports local clinics with better systems, stronger teams, and deeper community connection. We acquire and operate independent vet clinics, helping them grow while preserving their unique cultures. We’re focused on delivering exceptional care and scaling impact across our growing portfolio.

The Role

We’re looking for a Head of Growth to lead marketing across our clinic network and drive same-store revenue growth. This role partners closely with the CEO, COO, and clinic managers to build the full customer lifecycle strategy, from acquiring new patients to re-engaging current ones and increasing transaction value.

You’ll own performance marketing, lifecycle communications, and local growth initiatives. You’ll also develop and scale the Happy Paws Growth Playbook to roll out across new acquisitions.

What You'll Do

Own new patient growth through SEM, paid social, and digital campaigns

Manage current patient marketing via email, SMS, newsletters, and in-clinic communications

Build and lead systems for A / B testing, tracking, and marketing automation

Increase visit frequency, retention, and transaction value through offers and lifecycle strategies

Create scalable playbooks to drive growth across newly acquired clinics

Align marketing with clinical capacity, service mix, and operational goals

Coordinate with each clinic on local marketing, partnerships, and community events, including shelters, parks, and onsite activations

Spend time in the field early on to develop an in-person community playbook and train clinic managers to eventually own local execution

Qualifications

5–8+ years in growth marketing, performance marketing, or multi-location consumer marketing

Proven success in a consumer services business (wellness, fitness, healthcare, dental, etc.)

Hands-on with SEM, paid social, CRM tools, and email / SMS platforms

Strong data and testing mindset with experience running experiments

Excellent communication and collaboration skills with cross-functional teams

Bonus if you have :

Experience in the vet or pet wellness space

Local marketing and community event experience

Built playbooks or systems for scaling marketing across multiple locations

You Might Be a Fit If

You’re a self-starter who likes building from scratch

You move fast, adapt quickly, and focus on what works

You’re strategic, analytical, and hands-on

You care about supporting local businesses and making an impact in communities

How to Apply :

If you’re excited to lead our growth engine, please send your resume and a cover letter to :

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