Growth Marketing Manager

Fitbod; United States; Remote; USD 60,000 - 100,000; Full time

Job summary

Join a forward-thinking company as a Growth Marketing Manager, where you will lead initiatives to optimize user journeys and drive subscriber growth. Your expertise in funnel optimization and email marketing will be crucial in converting trial users into loyal subscribers. Collaborate with cross-functional teams to implement data-driven strategies that enhance user engagement and retention. This role offers the opportunity to make a significant impact in a dynamic environment, leveraging your passion for experimentation and user behavior analysis to contribute to the company's success.

Qualifications

• Experience in optimizing user conversion funnels and increasing subscriber retention.
• Strong analytical skills to monitor key performance metrics and drive growth strategies.

Responsibilities

• Own and optimize the user conversion funnel to improve conversion rates.
• Develop targeted campaigns to engage trial users and minimize churn.

Skills

Funnel Optimization

Email Marketing

Data Analysis

User Engagement

A/B Testing

Education

Bachelor's Degree in Marketing or related field

Tools

Iterable

Job description

About Fitbod

Fitbod is the leading personalized strength training app, helping millions of users achieve their fitness goals with customized plans tailored to their unique needs and equipment. We're passionate about making fitness accessible, effective, and enjoyable, enabling people to build fulfilling lives.

About the Role

As a Growth Marketing Manager at Fitbod, you will be at the forefront of driving subscriber growth by optimizing the user journey and maximizing the effectiveness of our marketing efforts. You will be a "funnel optimizer" extraordinaire, focusing on converting trial users into loyal subscribers and actively engaging with users at critical points in their lifecycle (e.g., trial abandonment, potential cancellation). You'll leverage our email platform and a variety of other tools to execute targeted campaigns, drive incremental revenue, and enhance user acquisition and retention. This role is ideal for a data-driven marketer with a passion for experimentation, a deep understanding of user behavior, and a knack for crafting compelling messaging.

Reporting to the VP of Marketing, you will play a critical role in scaling our business, with a focus on improving user experience, reducing friction, and delivering growth through data-driven experimentation and agile methodologies.

What You'll Do

• Funnel Optimization: Own and optimize the user conversion funnel, identifying key drop-off points and implementing strategies to improve conversion rates from visitor to trial to paid subscriber.

• Trial User Engagement: Develop and execute targeted campaigns to engage trial users, address their concerns, and showcase the value of Fitbod to maximize conversion.

• Retention & Recovery: Proactively identify users at risk of cancellation and implement strategies to recover them, increase user loyalty, and minimize churn.

• Email Marketing Excellence: Utilize our email platform, Iterable, to design, implement, and analyze automated email sequences, promotional campaigns, and personalized messaging that drives user action.

• Multi-Channel Strategy: Collaborate with cross-functional teams (e.g., Product, Design, Engineering) to integrate growth initiatives across various channels, including in-app messaging, push notifications, and paid acquisition.

• Experimentation & Analysis: Design, execute, and analyze A/B tests and other experiments to optimize campaign performance, improve user engagement, and drive incremental revenue.

• Data-Driven Decisions: Monitor and analyze key performance metrics (e.g., conversion rates, trial-to-paid conversion, churn rate, customer lifetime value) to inform growth strategies and adjust plans as needed.

• Reporting & Communication: Provide regular reports and updates to stakeholders on key growth metrics, campaign performance, and insights gained from experiments.