Strategic Marketing Analytics & Insights Director

University of Miami Health System; Miami (FL); On-site; USD 180,000 - 260,000; Full time

Job summary

University of Miami Health System seeks a Director of Marketing Analytics & Insights to lead measurement strategy from tagging to attribution and executive reporting. You will own the HIPAA-compliant measurement stack and serve as the analytics voice to the CMO, CFO, and senior leadership across multiple units.

You will govern data collection, BI tooling, dashboards, and governance, enabling decision-ready reporting that demonstrates impact and performance for UHealth, Academy, Athletics, and

Qualifications

• Bachelor’s degree in a relevant field is required.
• Minimum 6 years of relevant experience.
• Ability to translate analytics into decision-ready insights for leadership.

Responsibilities

• Define and govern the marketing analytics platform roadmap across tagging, compliance, reporting infrastructure, and BI decisions.
• Govern the full data collection stack, including tag management, event taxonomy, naming conventions, and data layer specs.
• Lead digital analytics compliance assessment with Legal, evaluating privacy exposure and transitioning to a compliant stack.
• Own the BI platform: define dashboard governance, maintain data model docs, enable self-service reporting for campaigns.
• Own AI search analytics configuration and ensure integration with analytics infra.
• Drive analytics enablement via training, templates, and pre-campaign measurement planning processes.
• Manage analytics vendor relationships, ensuring SLA accountability and project visibility.
• Build and maintain executive dashboards reporting brand performance, campaign ROI, attribution, and conversions across units.
• Design and maintain attribution models across digital and offline channels with defensibility for Finance.
• Define shared marketing KPI taxonomy for consistent executive reporting.
• Translate complex analytics into clear insights for non-technical stakeholders.
• Partner with Marketing Data to ensure data pipeline integrity and define predictive analytics needs.
• Standardize pre/post-campaign measurement planning and performance reviews.
• Establish and assess internal controls and ensure policy compliance.

Skills

Strategic alignment

Financial management

Resource management

Adaptability

Team leadership

Tech analytics

Communication

Education

Bachelor's degree

Job description

University of Miami Health System seeks a Director of Marketing Analytics & Insights to lead measurement strategy from tagging to attribution and executive reporting. You will own the HIPAA-compliant measurement stack and serve as the analytics voice to the CMO, CFO, and senior leadership across multiple units.

You will govern data collection, BI tooling, dashboards, and governance, enabling decision-ready reporting that demonstrates impact and performance for UHealth, Academy, Athletics, and