Head of Marketing Analytics & Insights

dentsu; New York (NY); On-site; USD 136,000 - 220,000; Full time

Benefits offered by this job

Medical Insurance

Vision Insurance

Dental Insurance

Life Insurance

Disability Insurance

401k

Paid time off

Paid holidays

Paid sick leave

Parental leave

Job summary

Dentsu X in New York is seeking a VP, Marketing Effectiveness to lead a large analytics team across client work, delivering dashboards, analyses and ROI modeling that demonstrate business value. You will own measurement strategies, roadmaps and client relationships, guiding junior staff and expanding business with new and existing accounts.

The role requires 12+ years in analytics, mastery of MMM/MTA and data visualization tools, with strong leadership in a fast-paced agency.

Qualifications

• Bachelor's degree in Statistics, Economics, DataScience or related quantitative field.
• Master's degree preferred.
• 12+ years in a quantitative business environment.
• 6+ years in marketing analytics with knowledge of the media planning process.
• Excellent written and verbal communication skills, with the ability to convey complex findings in simple terms.
• Strong organizational skills, political instincts, and proven-leadership ability.
• Demonstrates understanding of media planning and buying with a focus on media measurement and digital tracking including limitations and advantages.
• Experience in data visualization (Excel, Tableau, Power BI, Datorama).
• Advanced media measurement capabilities (MMM, MTA), and planning A/B and Match Market testing.
• Advanced in SQL, Python, or R.
• Advanced MS Office Skills (MS Word, Excel, Powerpoint).

Responsibilities

• Leads a cross-functional team performing and delivering data requirements, dashboards, custom and ad hoc analyses.
• Understands the client’s business and develops innovative problem-solving approaches; presents deliverables that articulate business value/impact.
• Steward development of measurement strategies, learning agendas and roadmaps with input from internal stakeholders.
• Empowers direct reports to own their client, relationships, and projects.
• Maintains positive, collaborative partnerships with internal stakeholders and clients.
• Acts as the senior most point of contact for Marketing Effectiveness, adapting to business challenges with agility and direction.
• Exhibits strong analytical, project management, storytelling and communication skills.
• Leads new business efforts to enable business growth and development (new and existing accounts).
• Leads (and is the voice of) local/national department initiatives, elevating the work, providing training, knowledge sharing, and best practices.
• Interacts with leadership/management teams; crafts and implements the vision.
• Manages performance and career growth of junior team members and assists your junior people managers
• Recruits/retains high-performing individuals.
• Provides thought leadership internally and for clients.
• Authors white papers, POVs and other industry thought capital; Functions as SME in a domain (mobile, performance marketing, ecommerce, web analytics or social).

Skills

Leadership

Marketing analytics

SQL

Python

R

Data visualization

MMM/MTA

Tableau

Power BI

Datorama

Education

Bachelor's degree in Statistics, Economics, Data Science or related quantitative field

Master's degree preferred

Tools

Tableau

Power BI

Datorama

Excel

SQL

Python

R

Job description

Dentsu X in New York is seeking a VP, Marketing Effectiveness to lead a large analytics team across client work, delivering dashboards, analyses and ROI modeling that demonstrate business value. You will own measurement strategies, roadmaps and client relationships, guiding junior staff and expanding business with new and existing accounts.

The role requires 12+ years in analytics, mastery of MMM/MTA and data visualization tools, with strong leadership in a fast-paced agency.