Field Marketing Specialist

Smart Communications.; United States; On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Extensive health, dental and vision insurance

Flexible spending plan

Gym membership reimbursement

401K contribution

18 days’ holiday allowance

Additional day off on birthday

Job summary

A leading technology firm is hiring a Field Marketing Specialist to execute regional demand generation initiatives and collaborate with sales teams in the United States. You will coordinate various campaigns, manage project timelines, and analyze performance metrics to optimize marketing strategies. Ideal candidates will have 2-4 years of B2B marketing experience, strong project management skills and familiarity with tools like Salesforce and Marketo. This is a fully remote position offering competitive compensation and robust benefits.

Qualifications

• 2–4+ years of experience in B2B demand generation or field marketing.
• Highly proactive and comfortable in fast-paced environments.
• Demonstrated experience with campaign and pipeline data.

Responsibilities

• Execute regional demand generation and account-based marketing programs.
• Coordinate campaign components including email and digital.
• Manage campaign timelines and deliverables for flawless execution.
• Analyze event ROI and provide recommendations for improvement.
• Build and maintain regional toolkits and support sales teams.

Skills

B2B demand generation

Project management

Sales collaboration

Marketing automation

Verbal and written communication

Education

Bachelor’s degree in marketing, business, or related field

Tools

Salesforce

Marketo

Job description

Overview

As a Field Marketing Specialist at Smart Communications, you will play a critical role in executing regional programs that generate new logo pipeline, accelerate in-flight deals, and deepen engagement with our customer base. This will include planning and execution of regional programs/campaigns and flagship events, regional customer events, executive roundtables, and industry conferences. In this role, you will work closely with the Director of North America Demand Generation as well as cross-functional teams including sales, SDR, product marketing, and customer marketing to plan, build, and deliver high-impact marketing activities across the region. You will act as the marketing liaison for regional sales teams, ensuring alignment on campaign priorities, messaging, and pipeline goals.

This is a unique opportunity to join a growing field organization, sharpen your full-funnel marketing skills, and help shape how Smart Communications shows up in the North American market.

About Smart Communications

Smart Communications is the trusted choice for regulated enterprises looking to modernize complex processes and connect with customers in the moments that matter most. Our Conversation Cloud™ platform powers frictionless, compliant, digital-first experiences through omnichannel communications, intelligent data capture, and secure digital archival. More than 650 enterprises worldwide—including Zurich Insurance, Priority Health, The Pacific Financial Group, and The Bancorp—rely on Smart Communications to reduce compliance risk, boost operational efficiency, lower costs, and fast-track digital transformation that fuels business growth and elevates the customer experience. With more than 30 pre-built connectors, Smart Communications’ cloud-native platform integrates effortlessly with the world’s most trusted enterprise systems including Salesforce, Guidewire, DuckCreek, OneSpan, and Pega, enabling more than 60 billion mission-critical customer conversations globally, and driving faster time to value.

The responsibilities of the role include

We are seeking an execution-driven and highly collaborative Field Marketing Specialist to:

• Execute regional demand generation and account-based marketing programs designed by the Director of NA Demand Generation.
• Coordinate campaign components including email, digital, webinars, direct mail, paid programs, and follow-up workflows.
• Manage campaign timelines, deliverables, and internal communications to ensure flawless execution.
• Build targeted lists and support segmentation strategy (industry, persona, account tier).
• Help develop and launch regional programs that support new logo pipeline and expansion opportunities.
• Partner with sales and SDRs to ensure proper follow-up and alignment on goals, messaging, and KPIs.
• Execute logistics for regional events including tradeshows, conferences, partner events, and Smart Communications-hosted events.
• Manage event deliverables such as booth materials, swag, shipping, speaker prep, and lead capture processes.
• Analyze event ROI and provide recommendations for continuous improvement.
• Build and maintain regional toolkits: decks, one-sheets, follow-up templates, and content bundles.
• Ensure field teams are equipped with the right messaging and assets aligned to regional priorities.
• Serve as the day-to-day point of contact for sales on campaign execution and event readiness.
• Monitor campaign and event performance using CRM and marketing automation tools.
• Provide reporting on KPIs including lead volume, MQL/SAL progression, campaign attribution, and pipeline contribution.
• Identify opportunities for optimization and present recommendations to the Director of NA Demand Generation.
• Partner with global marketing, product marketing, content, brand, and customer marketing teams to localize and adapt global initiatives for the North American market.
• Support cross-functional working groups, weekly operating cadences, and planning cycles.

What we’re looking for

Must have skills/experience

• 2–4+ years of experience in B2B demand generation, field marketing, or campaign execution, ideally in enterprise software/SaaS.
• Highly proactive, execution-oriented, and comfortable operating in a fast-paced environment.
• Strong project management skills and the ability to juggle multiple programs and deadlines simultaneously.
• Demonstrated experience using campaign and pipeline data to identify opportunities for optimization and regional program performance improvements.
• Experience partnering closely with sales teams and supporting field or regional go-to-market motions.
• Comfort using marketing automation (Marketo, 6Sense, or similar) and CRM systems (Salesforce preferred) to run programs and measure results.
• Excellent written, verbal, and presentation skills with the ability to work with cross-functional stakeholders.
• Bachelor’s degree in marketing, business, or related field or equivalent work experience.
• Willingness to travel as needed to support events and field initiatives.

SMART values

• Speak Openly - We are positive, creative, helpful, kind and we have fun. We listen and provide constructive feedback. Through meaningful conversations we encourage each other to be the best that we can be. We’re not complainers we’re problem solvers.
• Make a Difference - We focus on the things that matter and prioritize the things that have the greatest impact. We celebrate success and hold ourselves accountable for our choices. We don’t sit on the sidelines.
• Agile & Flexible - We are focused on evolving, improving and growing. We think differently and challenge the status quo with open minds. We ask ‘why?’ so that we can help remove complexity. We don’t allow hurdles to get in our way.
• Results-Focused - We get stuff done by being efficient, working at pace and paying attention to detail. We focus on finding solutions and fixing things. We don’t believe in being busy for the sake of being busy, we focus on productivity.
• Teamwork - We are stronger and better together. We collaborate, trust and support each other to deliver results for our company and our customers. We don’t want anyone to feel disengaged, we’re in this together!

What’s the deal?

We will provide you with the tools, equipment and support to give you the best possible chance of success and over-achieving your goals. Salary will depend on your experience and will be highly competitive.

In addition to a friendly, flexible and fun working environment, we provide a range of other benefits, including extensive health, dental and vision insurance, employer-funded health savings account, flexible spending plan, life and AD&D insurance, short and long term disability insurance, gym membership reimbursement, and 401K contribution, as well as 18 days’ holiday allowance plus an additional day off on your birthday!

This role is fully remote.

So, if we interest you, please let us know by applying for this position and tell us all about yourself.

Please note: we only consider applicants with current legal right to work in the countries in which our positions are based. All qualified applicants will receive consideration for employment regardless of colour, religion, sex, national origin, sexual orientation, age, disability, marital status or gender identity.

To learn more about Smart Communications visit: