Head of Marketing: AI-Driven Growth & Brand

Wayvia; Irvine (CA); Presencial; USD 180.000 - 280.000; Jornada completa

Descripción de la vacante

Wayvia is seeking a Head of Marketing to own and scale the marketing function in the US, including demand generation, market positioning, product marketing, brand and agency relationships. The role leads a team and reports to the CEO, accountable for marketing-sourced pipeline, strategy, programs, and execution.

The role requires fluency with AI as an operating capability and a track record in fast-growing B2B SaaS environments, with a focus on driving integrated campaigns and cross-functional

Formación

• 6+ years in a fast-growing B2B SaaS environment.
• Demonstrated ownership of demand generation.
• People management of a multi-function marketing team.
• Fluency with AI as an operating capability.

Responsabilidades

• Demand Generation and Pipeline — Own the programs that produce marketing-sourced pipeline.
• Market and Positioning Strategy — Form and defend a view of how the market is changing and act on it.
• Product Marketing — Own positioning, launch and enablement across the product line.
• Brand, Communications and Agencies — Own brand, messaging and agency/PR relationships.
• Team Leadership — Lead and develop a team across marketing functions.
• AI-Enabled Operating Model — Build marketing as a system with AI agents.
• Customer Community — Stand up a marketing-led customer community for product input.

Conocimientos

Demand generation

People management

AI as operating capability

B2B SaaS experience

Educación

MBA or advanced degree

Descripción del empleo

Wayvia is seeking a Head of Marketing to own and scale the marketing function in the US, including demand generation, market positioning, product marketing, brand and agency relationships. The role leads a team and reports to the CEO, accountable for marketing-sourced pipeline, strategy, programs, and execution.

The role requires fluency with AI as an operating capability and a track record in fast-growing B2B SaaS environments, with a focus on driving integrated campaigns and cross-functional