Head of Marketing - AI-Driven B2B SaaS

iTradeNetwork, Inc.; Charlotte (NC); Ibrido; USD 140.000 - 210.000; Tempo pieno

Vantaggi offerti da questo lavoro

Competitive salary packages

Medical, dental, vision, and life ins.

Flex PTO

Parental leave

401(k) matching

Tuition reimbursement

Teladoc for health & mental health

Descrizione del lavoro

iTradeNetwork, Inc. is seeking a Director of Marketing to build and lead a high-performing marketing organization that positions the company as the clear market leader in food and beverage supply chain technology.

This is a hands-on leadership role balanced across strategy, demand generation (including ABM for our top 100 accounts), and content marketing built in close partnership with Product. The role leads a team of five, directs contracted resources, and collaborates with Sales, Solutions

Competenze

• 12+ years of progressive marketing experience in B2B SaaS.
• 5+ years in a marketing leadership role.
• Experience building or scaling ABM for enterprise/strategic accounts.
• Strong brand strategy, market positioning, and competitive differentiation.
• Clear track record translating product capability into market narratives.
• Experience leading a team of 5+ marketers and managing contractors.

Mansioni

• Develop and execute overall marketing strategy, brand architecture, and market positioning.
• Shape brand voice and messaging across channels with executive leadership.
• Lead website strategy and social media as assets for thought leadership and differentiation.
• Design and execute a full-funnel demand generation engine (email, paid, events, webinars).
• Build ABM program targeting top 100 strategic accounts with Enterprise Sales.
• Own pipeline targets and marketing-sourced revenue metrics; optimize ROI.
• Manage marketing automation, lead scoring, and nurture workflows with RevOps.
• Partner with Product to translate roadmaps into product marketing narratives.
• Oversee content strategy and editorial calendar aligned with demand generation.
• Lead go-to-market for product launches and enable sales with collateral.

Conoscenze

Marketing leadership

B2B SaaS marketing

ABM programs

Brand strategy

Content marketing

Team building

Marketing automation

CRM platforms

Formazione

Bachelor’s degree in Marketing, Business, Communications, or related field

MBA a plus

Strumenti

HubSpot

Marketo

Salesforce

ABM tooling (6sense, Demandbase)

Descrizione del lavoro

iTradeNetwork, Inc. is seeking a Director of Marketing to build and lead a high-performing marketing organization that positions the company as the clear market leader in food and beverage supply chain technology.

This is a hands-on leadership role balanced across strategy, demand generation (including ABM for our top 100 accounts), and content marketing built in close partnership with Product. The role leads a team of five, directs contracted resources, and collaborates with Sales, Solutions