Head of Marketing — AI-Driven Growth for B2B SaaS

Aquiva and Hapi; Chicago (IL); Remote; USD 140,000 - 190,000; Full time

Benefits offered by this job

Remote-first culture

Full benefits package

Job summary

Hapi, a hospitality technology leader, seeks a Director of Marketing to lead enterprise demand generation, ABM programs, and AI-enabled workflows. You will own the marketing budget, manage two direct reports, and partner with PR and web agencies to maximize pipeline from marketing across a lean, high-impact team.

As a remote-first organization, you will shape brand and market positioning for hotel IT, loyalty, and marketing buyers, while driving content velocity and a data-driven approach to

Qualifications

• Director-level marketing leadership in B2B SaaS or technology environments.
• Experience owning a marketing budget and making investment decisions based on business impact.
• Demand generation and ABM ownership with revenue attribution.
• Concrete track record of building workflows with AI tools, with before/after metrics.
• Experience managing agency relationships as primary owner.
• Ability to own event strategy and execution — HITEC or comparable events.
• Experience managing content strategy.
• Remote team management experience and strong cross-functional communication.

Responsibilities

• Own top-of-funnel conversion and pipeline generation with revenue attribution.
• Design and run ABM programs for defined enterprise hotel groups and tech providers.
• Own AI-driven research, personalisation and scoring to improve conversions.
• Sharpen Hapi's positioning and messaging for hotel IT, loyalty and marketing buyers.
• Build a fast, scalable content operation with AI-assisted drafting and distribution.
• Manage PR agency relationships and define measurable outcomes for coverage.
• Lead event strategy and execution for industry conferences and proprietary events.
• Own channel partnerships and marketplace positioning for inbound discovery.

Skills

Marketing leadership

Budget ownership

ABM ownership

AI workflows

Agency management

Event strategy

Content strategy

Remote leadership

Tools

Marketing automation tools

Job description

Hapi, a hospitality technology leader, seeks a Director of Marketing to lead enterprise demand generation, ABM programs, and AI-enabled workflows. You will own the marketing budget, manage two direct reports, and partner with PR and web agencies to maximize pipeline from marketing across a lean, high-impact team.

As a remote-first organization, you will shape brand and market positioning for hotel IT, loyalty, and marketing buyers, while driving content velocity and a data-driven approach to