Head of Marketing

Nabla; United States; Hybrid; USD 180,000 - 260,000; Full time

Benefits offered by this job

Equity

401k

Health insurance

Unlimited PTO

Unlimited sick leave

Parental leave

Home office stipend

Remote-friendly

Ownership of time & schedule

Job summary

Nabla is seeking a Head of Marketing to lead a 6–8 person team across product marketing, growth content, design and marketing ops. You’ll own positioning, launches, and competitive strategy, collaborating with Sales and Partners to win in a multi-segment market.

You’ll shape demand, content, and operations with a data-driven mindset, ensuring alignment with revenue goals and a strong narrative across direct, partner, and reseller channels.

Qualifications

• 10+ years in B2B marketing with hands-on product marketing.
• Experience in US healthcare technology markets and multiple routes to market.
• Proven leadership of a marketing team to drive pipeline and revenue.
• Ability to build positioning, launch systems and messaging architecture.
• Experience directing demand mix across paid, SEO, lifecycle and ABM.

Responsibilities

• Shape go-to-market strategy across segments, buyers, and routes to market.
• Own positioning, messaging, and narrative that Sales, CS, Product and partners use consistently.
• Lead launches for new products and modules with enablement and pricing story.
• Build competitive intelligence and battlecards; track win/loss insights.
• Own sales and partner enablement content including ROI proof and objections handling.
• Oversee demand strategy and a growth team, aligning with pipeline targets.
• Guide content to drive pipeline credibility with proof and customer stories.
• Lead marketing ops to ensure alignment, data quality, and measurement.
• Diagnose resource gaps and propose hiring and process improvements.

Skills

B2B marketing leadership

Healthcare technology domain

Cross-functional leadership

Marketing strategy & GTM

Demand generation & ABM

Job description

About Nabla

We are a team of entrepreneurs, clinicians and engineers committed to bringing back joy to the practice of medicine.

Together with a community of clinician innovators, we’ve harnessed the best of machine learning science to develop Nabla: the leading AI assistant that’s restoring the human connection at the heart of healthcare. By streamlining clinical documentation, Nabla is helping clinicians focus on what matters most - patient care. Today, over 100,000+ clinicians across 130+ healthcare organizations trust Nabla to support how they deliver care every day.

We’re at the start of an ambitious journey: Ambient listening, dictation, coding, and command capabilities are all converging into a proactive assistant that intuitively streamlines clinical and financial workflows.

Backed by a recent $70M Series C, we’re hiring to build the next generation of clinical AI and improve the lives of clinicians and patients everywhere.

This is a great time to join us!

The Role

Nabla's next stage of growth requires a stronger product marketing engine at the center of our marketing strategy: sharper positioning, clearer choices across segments and channels, and a GTM organization equipped to win increasingly complex deals. Our go-to-market spans several segments, buyer types, and routes to market, including direct sales and a growing partner and reseller ecosystem.

The Head of Marketing will lead a team of 6-8-person spanning product marketing, growth content, design, and marketing ops. Brand, communications, PR, and events sit with the COO, which keeps your time on positioning, launches, competitive strategy, and pipeline.

Responsibilities

Product marketing

• Shape Nabla’s go-to-market strategy across segments, buyer types and routes to market, identifying where we should focus, how we differentiate, and how our narrative evolves as the market changes.

• Own Nabla's positioning and messaging architecture, sharp enough that Sales, CS, Product, and our partners all use the same words

• Build the segment-level narrative across our buyer types, from clinical leadership to operations and finance, and adapt it for each route to market including partners and resellers

• Own launch strategy and execution for new products and modules: readiness, narrative, pricing story, enablement, adoption

• Build the competitive intelligence function: battlecards, win/loss discipline, and a real view of how we win against the incumbents

• Own sales and partner enablement content and make it something the team actually reaches for: pitch, objection handling, ROI and outcomes proof

Growth

• Own the demand strategy, in coordination with the COO and growth lead.

• Manage the growth lead who executes it: paid, SEO and web, lifecycle, and account-based programs. You are not expected to be in the weeds of campaign execution

• Own marketing's pipeline number and how it is reviewed

Content

• Point the content team at pipeline and credibility rather than volume

• Prioritize proof over promotion: clinical evidence, outcomes data, customer stories, material that survives procurement and committee review

• Own a single, clear content roadmap and the trade-offs behind it

Marketing ops

• Coach and guide the marketing ops manager, ensuring strong alignment and communication between Marketing and the broader company

• Oversee the marketing stack, data, processes, and reporting

• Ensure a clear, measurable view of marketing’s contribution to pipeline and revenue

Resourcing

• Diagnose where PMM and growth are under-resourced, and turn that into a clear, prioritized hiring and structure recommendation

• Distinguish what needs a hire, what needs an agency or contractor, and what needs better process before more headcount

Qualifications

• 10+ years in B2B marketing, with real depth in product marketing. You have personally built positioning and launch systems, not just managed people who did

• US healthcare technology experience, with exposure to more than one route to market. Direct enterprise sales plus channel, reseller, or partner motions

• Track record marketing to multiple buyer types, clinical and administrative. They buy differently and the messaging has to reflect that

• Proven leadership of a marketing team of 5+ across PMM, Growth, Ops

• Strong command of the demand mix (paid, SEO/ GEO, lifecycle, ABM) at a strategic level. You can direct a growth lead and judge the work without running the campaigns yourself

• Data-driven: comfortable owning a pipeline target, defending attribution, and reporting to leadership and the board

• Series B to D SaaS experience; bonus if you have been through a growth inflection

Candidates must be currently authorized to work in the United States and must be able to maintain authorization to work in the United States without requiring employer sponsorship, now or in the future. For this role, the Company is not able to sponsor, transfer, or extend employment-based visas or other work authorization.

Benefits

Here are the benefits you get when joining Nabla:

• Compensation, Equity & 401k: Competitive salary, stock options & 401k

• Comprehensive Health Plans: 100% individual coverage for Medical, Dental, and Vision insurance

• Time Off: Unlimited paid time off and 11 national holidays

• Health Comes First: Unlimited sick leave

• Parental Leave: Paid leave for new parents

• Remote-friendly: $1,000 to purchase home office equipment

• Trust & accountability: Full ownership of your time and schedule

Life at Nabla

When you become a part of our company, you join a team of excellence-driven, curious, and genuinely kind individuals. Together, we're committed to making clinicians' lives easier and improving healthcare experiences for everyone. We believe in a world where clinicians can focus on what they were trained to do - caring for their patients, and where no patient feels their visit was rushed.

We come to work excited to leverage AI to do more for clinicians. We’re obsessed with our users’ satisfaction and we actively seek out opportunities to engage one-on-one with clinicians to understand how Nabla can better help. We consistently look for ways to improve and do not shy away from doing the work to excel. Whether it’s a feature our users asked for, or a new article for our blog, we prioritize collaboration to deliver exceptional outcomes.

We love having fun as much as we love work. Our #nablabla channel is as active as our #feature-show-off channel, we exercise during the work day at least 3 times a week (yoga, running, pilates, or HIIT, your choice!), enjoy regular off-sites to gather the team, and travel to see each other in places like NY, Paris, San Francisco, and many other vibrant cities. Oh, and we’re constantly snacking on chocolate or nuts!

If this sounds like an environment you’ll thrive in, we look forward to reading your application!

Our Values at Nabla

Joining Nabla means being part of a team that shares a commitment to excellence, humility, growth, and inclusion.

Every day is a new chance to excel

We aim for nothing less than the best and are willing to put in the effort and dedication required to exceed standards. We learn from yesterday’s failures and do better every day.

Stay humble

There’s no place for ego in our team. Our collective success is more important than individual achievements. We see humility as wisdom — keeping focus on the bigger picture.

Feedback is a gift

We embrace feedback and foster a culture of trust and respect that helps everyone grow. We communicate openly about both achievements and challenges, and we actively involve each other in finding solutions.

Committed to diversity

We recognize the ongoing challenge of diversity in tech. Our responsibility starts with fostering an inclusive environment where everyone feels empowered to be their authentic selves and do their best work.

Diversity & Inclusion

Diversity and inclusivity are fundamental values at Nabla. We embrace individuals from various backgrounds, including race, gender, educational history, sexual orientation, and beyond.

As an equal opportunity employer, we actively seek out and welcome applicants from diverse backgrounds, believing that a wide range of perspectives enriches our team and enhances our ability to innovate and thrive.