Product Marketing Manager — AI HealthTech (Remote)

Nabla; Northern (KY); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive salary & stock options

Health plans

Unlimited PTO & holidays

Unlimited sick leave

Parental leave

Home office stipend

Ownership of time & schedule

Job summary

Nabla seeks a Product Marketing Manager to drive go-to-market execution across our product suite. You’ll start with GTM initiatives, positioning, and sales enablement, then advance toward owning specific products end-to-end—from early definition to launch and market traction.

Ideal candidates bring 5+ years in product marketing for enterprise software or SaaS, with strong messaging and cross-functional collaboration skills.

Qualifications

• 5+ years of product marketing experience in enterprise software, AI, or SaaS.
• Track record executing GTM programs across multiple products or a product suite.
• Comfortable with ambiguity and eager to grow into an ownership-style role.
• Experience using competitive intelligence and market insight to shape messaging.
• Strong written and verbal communication; translate complex tech into clear narrative.
• Effective cross-functional collaborator with Product, Sales, and CS.

Responsibilities

• Execute go-to-market strategies for new products and major feature launches across the product suite.
• Craft positioning and messaging grounded in buyer personas, pain points, and market needs.
• Build sales enablement assets in partnership with Content Marketing.
• Use competitive intelligence to sharpen messaging and inform GTM decisions.
• Partner with Demand Gen on programs that drive pipeline, adoption, and expansion.
• Support Customer Success with onboarding and adoption content.
• Contribute to product positioning at industry events.
• Take full ownership of go-to-market strategy for one or more specific products.
• Own positioning, narrative, and launch planning for your product(s) independently.
• Define and track success metrics for your product's launch and adoption.

Skills

Product marketing

GTM programs

Ambiguity tolerance

Competitive intelligence

Written communication

Cross-functional collaboration

Job description

Nabla seeks a Product Marketing Manager to drive go-to-market execution across our product suite. You’ll start with GTM initiatives, positioning, and sales enablement, then advance toward owning specific products end-to-end—from early definition to launch and market traction.

Ideal candidates bring 5+ years in product marketing for enterprise software or SaaS, with strong messaging and cross-functional collaboration skills.