Growth Marketing Director

Nabla; New York (NY); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive salary and stock options

100% individual coverage for medical insurance

Unlimited paid time off

Paid leave for new parents

$1,500 for home office equipment

Job summary

Nabla, located in New York, is on the hunt for a Growth Marketing Lead to spearhead their marketing strategies aimed at large physician groups and more. This role requires a versatile marketer who will manage everything from paid acquisition to email nurture campaigns.

Ideal candidates will have significant experience in B2B SaaS marketing, a strong analytical background, and the ability to thrive in a fast-paced startup environment, where their initiatives will directly impact the company's growth and the lives of clinicians.

Qualifications

• 5–8 years of experience in growth or campaign marketing.
• Deep experience in marketing automation platforms.
• Ability to analyze data and translate into actionable strategies.
• Exceptional communication and collaboration skills.

Responsibilities

• Lead digital-first programs to nurture leads.
• Setup and scale email marketing automation.
• Launch and manage performance campaigns.
• Design targeted Account-Based Marketing programs.
• Collaborate with design and content teams for campaigns.
• Run A/B tests to optimize conversion.
• Own growth analytics and campaign performance.
• Work with sales and customer success to drive results.

Skills

Growth marketing

Email marketing

Data analysis

Campaign management

CRM systems

Project management

Tools

HubSpot

Salesforce

Mailchimp

Job description

About Nabla

We are a team of entrepreneurs, clinicians and engineers committed to bringing back joy to the practice of medicine. Together with a community of clinician innovators, we’ve harnessed the best of machine learning science to develop Nabla: the leading AI assistant that’s restoring the human connection at the heart of healthcare. By streamlining clinical documentation, Nabla is helping clinicians focus on what matters most – patient care. Today, over 100,000 clinicians across 130 healthcare organizations trust Nabla to support how they deliver care every day.

We’re at the start of an ambitious journey: Ambient listening, dictation, coding, and command capabilities are all converging into a proactive assistant that intuitively streamlines clinical and financial workflows. Backed by a recent $70M Series C, we’re hiring to build the next generation of clinical AI and improve the lives of clinicians and patients everywhere.

The Role

To keep up the momentum, we’re looking for a Growth Marketing Lead to join our team and lead marketing efforts that will first focus on the Mid‑Market segment: large physicians groups up to 400 providers, then expand into Enterprise and other verticals. Your mission is to attract new customers, improve every step of their journey, and help steer our strategy with sharp, data‑driven insights.

You’ll take full ownership of our core marketing channels from paid acquisition to email nurture to integrated campaigns with one goal: generate qualified leads, speed up our sales pipeline, and help more clinicians discover how Nabla is changing the way they work. This is a strategic and hands‑on role. You’ll run experiments, launch and optimize campaigns, test new angles, analyze results, and move fast. Whether it’s rolling out a new paid campaign or launching a product GTM, you’ll adapt, iterate, and aim for impact every time.

You’ll report and work directly with the VP Marketing and the rest of the marketing team, and collaborate closely with the VP of Sales, the Mid‑Market Sales team, and Customer Success to align marketing and growth initiatives with sales priorities and retention strategies.

Responsibilities

• Lead and execute digital‑first programs that attract, convert, and nurture leads through the customer journey.
• Set up and scale our email marketing from scratch: build and automate lifecycle email journeys including onboarding, re‑engagement, and nurture flows, using segmentation, behavioral triggers, and continuous A/B testing to boost engagement and conversion.
• Launch, manage, and continuously improve performance campaigns on social media and search platforms that are perfectly tailored to the right audiences and personas.
• Design and grow targeted ABM programs to connect meaningfully with decision‑makers in our highest‑value accounts.
• Brief and collaborate with design and content teams to create high‑converting ad creatives, landing pages, and email assets that reflect Nabla’s brand and resonate with target personas.
• Orchestrate integrated marketing campaigns around product launches, events, and key initiatives making sure every touchpoint feels on‑brand and consistent.
• Run A/B tests and experiments to optimize conversion across ads, landing pages, and emails and turn learnings into growth.
• Own growth analytics and campaign performance – track metrics that matter (CAC, CPL, ROAS, LTV, conversion rates, email engagement, etc.) and use this data to constantly improve lead quality and ROI.
• Dig deep into data, market trends, and customer insights to uncover fresh growth opportunities and turn them into concrete action.
• Work hand in hand with sales, customer success, and the rest of the marketing team to align on strategy and drive results together.

Qualifications

• 5–8 years of experience in growth, performance, or campaign marketing in B2B SaaS or digital health with a strong track record of launching and scaling high‑impact acquisition and retention programs.
• Hands‑on and strategic marketer with deep experience in marketing automation platforms (HubSpot, Marketo, Pardot, Mailchimp) and CRM systems such as Salesforce, with the ability to build and launch marketing campaigns from the ground up, from strategy through to execution.
• Strong understanding of lead generation strategies, conversion optimization and pipeline attribution.
• Ability to analyze data and translate insights into actionable strategies.
• A self‑starter mentality, with strong initiative and a proven ability to thrive in fast‑paced, entrepreneurial environments either as a founder or in a startup/scale‑up with less than 75 employees.
• Excellent communication, project management, and collaboration skills.
• Team player who collaborates seamlessly with Sales, Marketing, Customer Success and external partners to align campaigns with broader business priorities.
• Comfortable in a fast‑moving startup environment where scrappiness, speed, and ownership are key.
• Bonus: Experience marketing to healthcare providers or enterprise health systems.

Benefits

• Competitive salary and stock options.
• 100% individual coverage for medical, dental and vision insurance.
• Unlimited paid time off and 11 national holidays.
• Unlimited sick leave.
• Paid leave for new parents.
• $1,500 to purchase home office equipment.
• Full ownership of your time and schedule.

EEO & Legal Statements

Candidates must be currently authorized to work in the United States and must be able to maintain authorization to work in the United States without requiring employer sponsorship, now or in the future. For this role, the Company is not able to sponsor, transfer, or extend employment‑based visas or other work authorization.

As an equal‑opportunity employer, we actively seek and welcome applicants from diverse backgrounds, believing that a wide range of perspectives enriches our team and enhances our ability to innovate and thrive.