Head of Marketing

NU Advisory Partners; United States; On-site; USD 100,000 - 150,000; Full time

Job summary

A leading advisory firm is seeking a Head of Marketing to develop and execute scalable marketing strategies. The ideal candidate will have a strong background in performance marketing and field marketing, as well as experience in driving lead generation through innovative community and event-based engagement strategies. This senior leadership role will directly impact revenue growth and brand presence across regions.

Qualifications

• Proven experience in field marketing, regional demand generation, or event-based acquisition.
• Success designing and scaling programs that translate local outreach into leads and revenue.
• Strong grasp of performance marketing principles and operational rigor.
• Ability to lead both centralized marketing teams and distributed field efforts.
• Entrepreneurial, hands-on mindset with comfort operating in high-growth environments.

Responsibilities

• Build a roadmap for localized demand generation and lead acquisition.
• Design marketing programs that convert foot traffic and field activations into leads.
• Launch and manage grassroots initiatives and local sponsorships.
• Partner with field teams to align marketing programs with sales cycles.
• Take full ownership of the marketing budget, scaling as needed.

Skills

Performance marketing

Field marketing

Community and event-based engagement

Job description

NU Advisory Partners has been retained on a search for a Head of Marketing for a growth-focused company seeking to transform how it attracts and acquires new customers across geographies. This senior leadership role will lead the development and execution of scalable, localized marketing strategies to drive measurable lead generation and revenue growth. The ideal candidate will bring experience in performance marketing, field marketing, and building acquisition engines rooted in community and event-based engagement.

About NU Advisory Partners

NU Advisory Partners is an AI-native executive search and advisory firm specializing in senior executive, operating, and board roles, with deep expertise in private capital-backed environments.

We’re breaking the mold in an industry that hasn’t changed in decades, pairing a top-tier team with tech, data, and AI to make search smarter, faster, and built for how businesses move today. The result? A better experience for clients, candidates, and ourselves. With 2,000+ searches and deep industry expertise, we deliver high-touch service and leadership talent that drives long-term value.

Key Responsibilities

• Build a roadmap for localized demand generation and lead acquisition
• Design marketing programs that convert foot traffic and field activations into qualified leads
• Tailor strategies across regions and customer segments, aligning efforts with business growth targets

Experiential & Community Marketing

• Create a national event strategy including expos, fairs, festivals, and regional activations
• Launch and manage grassroots initiatives and local sponsorships to build trust and community presence
• Ensure seamless lead capture and post-event follow-up through strong operational processes
• Manage external media partnerships with a focus on ROI and pay-for-performance outcomes
• Oversee compliance, data hygiene, and integration across marketing tools and CRM platforms
• Prioritize high-conversion channels across both traditional and digital mediums

Field Alignment & Sales Collaboration

• Partner with field teams to ensure marketing programs align with local sales cycles and on-the-ground efforts
• Equip frontline teams with the tools, training, and support needed to convert leads efficiently
• Support the evolution from outbound-first strategies to a hybrid inbound model driven by demand generation

Budget Management & Performance Marketing

• Take full ownership of the marketing budget, scaling as revenue targets increase
• Invest in data-backed campaigns with proven conversion metrics
• Measure cost-per-lead, demo rates, and pipeline contribution to ensure marketing spend delivers ROI

Field Programs & Regional Playbooks

• Lead the strategy and execution for national canvassing and regional marketing initiatives
• Build playbooks for consistent brand execution and lead capture across field teams
• Oversee operational performance across all local programs

Call Center & Funnel Integration

• Own the performance and integration of the call center as a critical lead conversion channel
• Optimize processes for speed to lead, scripting, training, and handoffs between marketing and sales
• Drive measurable improvement in lead-to-demo conversion rates

KPI Management & Reporting

• Develop dashboards and KPIs to monitor program performance across all marketing and field operations
• Report to executive leadership on marketing impact, efficiency metrics, and revenue outcomes
• Track progress against aggressive daily and monthly lead volume and cost-efficiency targets

Qualifications & Experience

• Proven experience in field marketing, regional demand generation, or event-based acquisition
• Success designing and scaling programs that translate local outreach into leads and revenue
• Strong grasp of performance marketing principles and operational rigor
• Ability to lead both centralized marketing teams and distributed field efforts
• Entrepreneurial, hands-on mindset with comfort operating in high-growth environments

How to Apply

• Our team will review your application
• If your experience aligns with the role, we’ll reach out to discuss the opportunity further
• Even if this role isn’t the perfect match, we’ll add you to our talent network for future opportunities

At NU Advisory Partners, we’re committed to identifying and placing exceptional leaders in roles where they can drive meaningful impact. If your background aligns with this opportunity, we invite you to apply.