Head of Marketing

Clera; San Francisco (CA); On-site; USD 150,000 - 240,000; Full time

Benefits offered by this job

Health insurance

401(k) match

Job summary

Clera, based in San Francisco, is seeking a high-impact Marketing Lead to own end-to-end marketing for an AI-powered hospitality software platform. You will craft positioning, build content, and run programs across channels to scale growth from demand generation to activation.

The role requires 5+ years in B2B SaaS/AI marketing, hands-on paid acquisition, and strong writing for technical products. On-site in San Francisco with health benefits and a 401(k) match.

Qualifications

• 5+ years in B2B SaaS/AI marketing with end-to-end campaign ownership.
• Hands-on paid acquisition, funnel metrics, and A/B testing.
• Experience across inbound channels (SEO, content, LinkedIn) and outbound/events.
• Strong writing and messaging for technical products plus competitive research.
• Track record of running multiple marketing experiments at a fast-growing company.

Responsibilities

• Develop product positioning, messaging, and website content.
• Create blog posts, case studies, videos, use cases, webinars.
• Research competitors and inform go-to-market strategy.
• Manage content and design assets; test newsletters, podcasts, and influencer partnerships.
• Plan and execute field marketing, activations, events, conferences, dinners.
• Develop founder thought leadership across LinkedIn and other channels.
• Direct paid campaigns and improve signup funnels through testing and analytics.

Skills

Campaign ownership

Paid acquisition

Funnel optimization

AB testing

SEO

Content marketing

LinkedIn

Outbound marketing

Events

Field marketing

Writing & messaging

Competitive research

Experimentation

Job description

About the Role

Own end-to-end marketing for an AI-powered hospitality software platform, combining product marketing and demand generation in a hands-on role. You will build and run marketing programs across channels, using AI tools and experimentation to scale the work.

What You'll Do

• Develop product positioning, messaging, and website content, including pages tailored to customer segments.

• Create blog posts, case studies, videos, use cases, webinars, and other content that demonstrates product value.

• Research competitors and the market to inform go-to-market strategy.

• Manage content and design assets, and test channels such as newsletters, podcasts, and influencer partnerships.

• Plan and execute field marketing, including activations, events, conferences, and relationship-building dinners.

• Develop founder thought leadership across LinkedIn and other channels.

• Direct paid advertising campaigns and improve signup funnels, lead generation, and conversion rates through testing and analytics.

What We're Looking For

• At least 5 years of marketing experience at a B2B SaaS or AI company, with end-to-end campaign ownership from positioning through execution.

• Hands-on experience with paid acquisition, conversion metrics, funnel optimization, and A/B testing.

• Experience across inbound channels such as SEO, content, and LinkedIn, as well as outbound, events, and field marketing.

• Strong writing and messaging skills for technical or complex products, plus experience producing marketing content and conducting competitive research.

• A track record of running multiple marketing experiments at a fast-growing company. Hospitality experience is not required.

Compensation & Benefits

Base salary is $150,000 to $240,000 annually, with 0.20% to 0.75% equity. Benefits include health insurance and a 401(k) match. Visa sponsorship is not available.

Location

On-site in San Francisco, California.