Founding Marketing Lead

True Talent Solutions Partners; San Francisco (CA); Hybrid; USD 150,000 - 200,000; Full time

Benefits offered by this job

Visa sponsorship

Hybrid work model

Job summary

True Talent Solutions Partners is seeking a founding marketing lead in San Francisco to drive awareness and adoption of AI products among technical communities. You will collaborate with product, sales, and leadership to build programs connecting researchers and developers with our products.

You will lead launches, grow technical communities, organize events, manage partner marketing, and coordinate PR and university partnerships to accelerate growth and user engagement.

Qualifications

• 4–7 years in growth, community, developer relations, or ecosystem marketing at AI/infrastructure/dev tools
• Growth of product adoption or technical communities with measurable results
• Technical fluency to demo AI/ML products and engage with researchers
• Strong writing and hands-on content skills (copy, demos, lists)
• Experience with Discord, Slack, a CRM, social platforms, email marketing, analytics dashboards
• University/research-lab partnerships are a plus

Responsibilities

• Lead US product launches and improve signups, activation, onboarding, and ongoing usage
• Build and manage technical communities and CRM-driven engagement
• Organize hackathons, meetups, and partner events to drive adoption and pipeline growth
• Coordinate presence at AI and robotics conferences with demos and follow-ups
• Manage partner marketing activities (joint content, speaking, events)
• Coordinate with PR agency, prepare spokespeople, support media meetings
• Build university/research-lab partnerships with talks and campus events
• Develop customer case studies and co-speaking opportunities with approvals
• Create timely social content and conduct weekly user interviews for product insights

Skills

Growth marketing

Community building

Technical fluency

Content creation

CRM & analytics

Tools

Discord

Slack

CRM

Social platforms

Email marketing

Analytics dashboards

Job description

About the Role

We’re looking for a founding marketing lead to grow awareness and adoption of AI products among technical communities. You’ll work closely with product, sales, and company leadership, building the programs that connect researchers and developers with the team’s products.

What You’ll Do

• Lead US product launches and improve signups, activation, onboarding, and ongoing product usage.

• Build and manage technical communities, including online spaces, product updates, office hours, and a CRM to track engagement and potential sales conversations.

• Organize hackathons, meetups, and partner events that support adoption and pipeline growth.

• Coordinate the company’s presence at major AI and robotics conferences, including demos, meetings, and post-event follow-up.

• Manage partner marketing activities, such as joint content, speaking opportunities, and events.

• Coordinate with the PR agency, prepare spokespeople, and support journalist and analyst meetings.

• Build a university and research-lab partnership program, including lab talks, campus events, and student community engagement.

• Develop customer case studies, references, and co-speaking opportunities, managing approvals through publication.

• Create timely social content, and conduct weekly user interviews to share product insights with the team.

What We’re Looking For

• Four to seven years of experience in growth, community, developer relations, or ecosystem marketing at an AI, infrastructure, or developer tools company.

• Experience growing product adoption or a technical community with measurable results, ideally at an early-stage startup.

• Technical fluency to demo AI and machine learning products and engage credibly with ML and robotics researchers.

• Strong writing and hands-on content skills, including creating copy and demo clips and building prospect lists.

• Experience with tools such as Discord, Slack, a CRM, social platforms, email marketing, and analytics dashboards.

• University or research-lab partnership experience is a plus.

Compensation & Benefits

Annual salary range: $150,000 to $200,000. Visa sponsorship is available.

Location

Hybrid role based in San Francisco, California, United States.