Marketing Operations - Manager / Senior Manager

Veeva Systems; Pleasanton (CA); Hybrid; USD 90,000 - 150,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

Flexible PTO

Retirement programs

Charitable giving program

Job summary

A leading cloud technology company is looking for a Marketing Operations Manager to enhance campaign execution and optimize marketing performance. The ideal candidate should possess expertise in Marketo, understand B2B marketing processes, and demonstrate strong analytical capabilities. Responsibilities include analyzing campaign trends, managing cross-functional collaboration, and providing strategic recommendations. This position offers a competitive salary ranging from $90,000 to $150,000 and comprehensive benefits, supporting flexible working arrangements.

Qualifications

• 3+ years of B2B software marketing experience.
• Experience in global campaign deployment and optimization.
• Strong understanding of campaign planning and execution.

Responsibilities

• Analyze campaign trends and provide insights.
• Manage global campaign consulting services.
• Maintain strategic partnerships with stakeholders.

Skills

B2B marketing processes

Marketo expertise

Analytical capabilities

Cross-functional collaboration

Excel proficiency

Critical thinking

Problem-solving skills

Tools

Marketo

Tableau

SQL

Google Analytics

Job description

Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $2B in revenue in our last fiscal year with extensive growth potential ahead.

At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We made history in 2021 by becoming a public benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors.

As a Work Anywhere company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment.

Join us in transforming the life sciences industry, committed to making a positive impact on its customers, employees, and communities.

The Role

We are looking for a passionate Marketing Operations Manager to join our talented NA Marketing team. This role will focus primarily on the strategic consulting supporting the execution of marketing campaigns owned by the field marketing team, and oversees the automation process including campaign creation, nurturing, scoring, and distribution.

We are looking for an expert in Marketo marketing automation to segment our target prospects and ensure Veeva communications are sent to the right person at the right time.

This is a huge opportunity to help build the technology, processes, and best practices to optimize marketing campaign performance. The ideal candidate must have proven working knowledge of Marketo and Sigma marketing automation best practices, and marketing analytics.

What You'll Do

• You will be responsible for analyzing and interpreting campaign trends to provide early insights into evolving best practices. Research and proactively communicate new marketing automation trends to optimize channel outreach, program conversions, and overall target database engagement.
• Manage global campaign consulting services to guide our field marketers on how to build best practice campaign journeys, enhanced nurture programs, and persona-focused segmentation.
• Establish and maintain strategic partnerships with key global marketing and sales stakeholders. Proactively provide strategic recommendations for campaign performance enhancement and implementing solutions to reach quarterly marketing and sales performance objectives.
• Manage the development of recurring training and ongoing support of Marketo marketing automation topics such as persona-based data segmentation, Marketo engagement studio best practices, and email testing.
• Own the delivery of campaign performance metrics and provide proactive recommendations for maximizing funnel conversion, campaign influence, and spend optimization. Will be the primary lead for our Veeva Summit event reporting, fully capable of providing weekly and post-event analytics.

Requirements

• 3+ years of experience in B2B Software supporting global campaign deployment and optimization using latest marketing techniques and technology.
• Sigma and Marketo (or equivalent) proven working knowledge/certification.
• Strong understanding of B2B marketing processes including campaign planning, execution, Q&A testing, and conversion metrics.
• Persona-focused database segmentation and augmentation expertise.
• Strong Excel expertise.
• Ability to build relationships working in a cross functional global environment.
• Demonstrates analytical capabilities by translating marketing data into insights through storytelling that drive impactful and measurable change.
• Critical thinking, attention to detail, and problem-solving skills required.
• Hands‑on, strong team player with a positive attitude and excellent oral and written English communication skills.
• Ability to own and deliver on multiple strategic projects under aggressive timelines.
• Proven ability to excel in a dynamic environment.

Nice to Have

• Tableau desktop (creator) experience.
• Basic knowledge of SQL or other database expertise.
• Advanced technical skills in HTML coding, CSS, JavaScript.
• Digital marketing knowledge: web tracking, Google Analytics.
• Vendor management experience.
• Life sciences industry experience.

Perks & Benefits

• Medical, dental, vision, and basic life insurance.
• Flexible PTO and company paid holidays.
• Retirement programs.
• 1% charitable giving program.

Compensation

• Base pay: $90,000 - $150,000.
• The salary range listed here has been provided to comply with local regulations and represents a potential base salary range for this role. Please note that actual salaries may vary within the range above or below, depending on experience and location. We look at compensation for each individual and base our offer on your unique qualifications, experience, and expected contributions. This position may also be eligible for other types of compensation in addition to base salary, such as variable bonus and/or stock bonus.

Veeva’s headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world.

Veeva is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristics protected by local laws, regulations, or ordinances. If you need assistance or accommodation due to a disability or special need when applying for a role or in our recruitment process, please contact us at [e-mail].