Head of Marketing

P2P; New York (NY); Remote; USD 150,000 - 250,000; Full time

Job summary

A forward-thinking company is seeking a Head of Marketing, Communications & Brand who will lead the development of effective marketing strategies to enhance brand awareness and drive community engagement. The ideal candidate should have extensive experience in marketing within the crypto space, strong leadership abilities, and a strategic mindset for data-driven decisions.

Benefits

Competitive compensation and benefits

Diverse company culture

Fully remote work model

Supportive team environment

Qualifications

• 10+ years of experience in marketing.
• 5+ years in a leadership role, ideally within the crypto industry.
• Proven track record of successful marketing campaigns.

Responsibilities

• Develop comprehensive marketing strategies aligned with growth objectives.
• Drive growth across key audiences and drive retention strategies.
• Shape Optimism's brand narrative and ensure team performance accountability.

Skills

Leadership

Strategic Thinking

Analytical Skills

Data-Driven Decision Making

Communication Skills

Job description

Optimism is seeking a strategic and visionary Head of Marketing, Communications & Brand who is passionate about Ethereum, blockchain technology, and decentralized systems. In this role, you will lead the development and execution of our marketing, communications & branding strategies to build brand awareness, engage our community, and drive adoption across the Superchain.

The ideal candidate will have a deep understanding of developer and user personas, possess strong leadership skills, and a data-driven approach to forming hypotheses, measuring progress, and evaluating results. You should have passion for the Ethereum ecosystem and the L2 landscape, including trends and audience behaviors, to drive sustainable growth.

What are the role responsibilities?

• Develop and formalize comprehensive marketing and communication strategies that align with the Collective’s vision & growth objectives — set measurable goals to track and optimize team performance.

• Drive growth across key audiences (DeFi users, application developers, and Superchain Interop ecosystems) through adoption, mindshare, and retention throughout the Superchain.

• Shape Optimism’s brand narrative and positioning; develop a strong narrative that aligns with the community, and Optimism values.

• Lead, mentor, and grow a high-performing marketing, communications & brand team, ensuring a culture of collaboration, innovation, and accountability.

• Work closely with cross-functional teams including product, governance, and engineering leads to ensure the effective execution of marketing strategy.

• Build strong relationships with key stakeholders and founders.

What skills do you bring?

• 10+ years of experience in marketing, with 5+ years in a leadership role ideally within the crypto industry.

• Proven track record in developing and executing successful marketing campaigns, including user acquisition and product adoption onchain.

• Strong understanding of blockchain technology, including key verticals like DeFi and its growth drivers like TVL, and the broader landscape.

• Excellent analytical, strategic, and communication skills with the ability to make data-driven decisions — excellent leadership & management skills, you genuinely enjoy managing teams!

• A passion for technology, and crypto and a deep understanding of its potential impact on the future of finance and technology.

What you'll like about us:

• We take care of our employees with competitive compensation and benefits. Learn more about our benefits, culture, and recruiting process here.

• We take pride in the accomplishments of our teammates and support each other in doing the best work of our careers.

• Our team is a diverse group of people from varied backgrounds. We cherish our eclecticism and consider it a great strength.

• We’re fully remote, deeply engaged, highly skilled, and like to have fun.

• We think long-term. Our founders have been scaling Ethereum since 2015.