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AVP Marketing, Head of Thought Leadership MIM
Lensa
New York (NY)
Hybrid
USD 120,000 - 160,000
Full time
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Job summary
A leading financial service company seeks an AVP Marketing, Head of Thought Leadership to enhance its investment management visibility. This pivotal role will develop and manage a thought leadership agenda, engage clients through various content formats, and work directly with investment teams to align marketing strategies. A background in investment management and excellent communication skills are essential for success.
Qualifications
- 7+ years of experience in investment writing.
- Strong understanding of fixed income and private credit.
- Ability to manage editorial processes efficiently.
Responsibilities
- Develop and manage thought leadership content.
- Collaborate with investment teams to create diverse content.
- Lead the Editorial Committee for thought leadership pieces.
Skills
Education
Job description
MetLife
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Position: AVP Marketing, Head of Thought Leadership for MetLife Investment Management (MIM)
Location: Whippany, NJ (preferred); New York, NY; Philadelphia, PA
Setting: Hybrid
Reports to: CMO, MetLife Investment Management (MIM) Marketing
Travel: 10%
The Team You Will Join
The MetLife Investment Management Marketing (MIM Marketing) team is tasked with collaborating with the Institutional Client Group to grow MIM’s third-party asset management business. MIM Marketing is a strategic, client-focused marketing practice that is dedicated to driving business impact in all regions where MIM is offering investment management services. With a focus on client led value propositions, relevant client engagement and fostering a purpose driven brand, the team is committed to enhancing MIM’s relationship with its clients and showing clients that MIM provides accessible expertise.
MetLife Investment Management focuses on managing fixed income, private credit, small to mid-cap equities and real estate. We have been managing assets for over 155 years and currently have $597 billion in assets under management as of December 31, 2024.
The Opportunity
The MetLife Investment Management (MIM) Head of Thought Leadership plays a critical role in helping the business drive MIM’s growth by developing and managing our thought leadership content agenda and setting the standards for our thought leadership pieces. This role is responsible for providing relevant, differentiated investment insights for clients, prospects and investment consultants highlighting the depth and breadth of MIM’s investment capabilities across asset classes. The position will work closely with investment management to provide value-added, differentiated and relevant insights for institutional investors. The role will assist in writing and advising pieces that are led by the investment teams.
To ensure a comprehensive library of distinctive and compelling thought leadership for our clients, this position will work with our investment teams, institutional client group and marketing to set our content agenda and ensure it aligns to MIM’s investment strengths while providing valuable insights to institutional investors. This position will manage the editorial calendar to ensure we are producing timely pieces and have a continuous flow of papers to engage with investors.
How You’ll Help Us Build a Confident Future:
Develop MIM’s image as a thought leader in public and private fixed income, small to mid-cap equities and real estate
Work closely with investment teams to create a diverse array of thought leadership content across multiple formats (white papers, articles, blogs, webinars, videos, conference presentations, etc.) to create engagement among institutional investors
Work with investment teams and the institutional client group to set the content agenda identifying thought leadership pieces to create ensuring a comprehensive offering for institutional clients and prospects
Lead the Editorial Committee ensuring identified thought leadership pieces are the best to demonstrate our thought leadership capabilities and that they meet our commercial needs
Develop and maintain MIM’s editorial calendar ensuring it is easy to see the content that will be created and the date it will be available
Work with investment teams in writing thought leadership on their behalf as well as editing thought leadership pieces
Develop and maintain knowledge of traditional fixed income, private fixed income and real estate asset classes to be knowledgeable of latest trends and identify potential new research
Work with marketing and institutional client group to promote broad awareness, understanding and usage of thought leadership content
What You Need to Succeed (Required Qualifications):
7 or more years of prior work experience in an investment writing and/or content development role
10 or more years of investment management experience with demonstrated understanding of fixed income, private credit and real estate markets
Strong understanding of investment markets, particularly traditional fixed income and private credit
Experience writing both traditional fixed income and private credit thought pieces
Ability to manage the editorial process ensuring we are covering essential topics of interest to investors in a timely manner
Ability to lead, influence, collaborate with and challenge investment personnel regarding themes to write about and prioritize
Demonstrated ability to work collaboratively with others, build strong relationships and create buy-in across investment, client relationship and marketing teams
Ability to manage multiple pieces at a time ranging from deep research pieces to short one-page pieces and meet deadlines
Ability to cover thematic subjects in addition to asset class-specific topics
Superior written communication skills, particularly the ability to convey complex concepts in an easy-to-understand manner
Excellent listener who demonstrates humility
Writing sample(s) required
What Will Give You an Edge (Additional Skills)
- CFA and/or advanced degree in finance desirable, but not required
Equal Employment Opportunity/Disability/Veterans
If you need an accommodation due to a disability, please email us at accommodations@metlife.com. This information will be held in confidence and used only to determine an appropriate accommodation for the application process.
MetLife maintains a drug-free workplace.
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AVP Marketing, Head of Thought Leadership MIM
Position: AVP Marketing, Head of Thought Leadership for MetLife Investment Management (MIM) Location: Whippany, NJ (preferred); New York, NY; Philadelphia, PA Setting: Hybrid Reports to: CMO, MetLife Investment Management (MIM) Marketing Travel: 10% The Team You Will Join The MetLife Investment...
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