Head of Marketing

Loci; New York (NY); On-site; USD 100,000 - 140,000; Full time

Job summary

Loci is building private AI that runs on devices people already own. We are seeking a marketer who can transform technical product details into clear, credible reasons to try it, moving between research, writing, creative work, launches, and distribution.

You will own audience definition, develop consistent positioning for on-device AI, write website and app-store copy, and orchestrate campaigns across search, social, creators, and media.

Qualifications

• Exceptional writing, editing, and storytelling ability.
• Ability to explain technical concepts in everyday language.
• Experience building awareness for early products.
• Strong customer research and campaign execution.
• Ability to produce assets and manage outside contributors when needed.
• Comfort with analytics and running small experiments.

Responsibilities

• Own audience identification through research and analysis.
• Develop clear positioning and messaging for private on-device AI.
• Write and improve website copy, app-store messaging, and explainers.
• Develop a content and distribution plan across search, social, creators, and media.
• Coordinate launches with engineering, Growth, and Social Media Manager.
• Measure interest and activation, using data to refine messaging.

Skills

Strong writing

Storytelling

Editing

Product marketing

Distribution instincts

Analytics

Cross-functional collaboration

Job description

Loci is building private AI that runs on the devices people already own. Help people understand what it makes possible and why it matters to them.

The role

Own Loci's positioning, story, and marketing execution. Translate a technical product into clear, credible reasons to try it. You will move between customer research, writing, creative work, launches, and distribution.

What you will own

• Identify priority audiences and use cases through customer conversations, market research, and competitive analysis.
• Build clear positioning and messaging for private, on-device AI, grounded in what the product actually delivers.
• Write and improve website copy, app-store messaging, product explainers, launch campaigns, and sales or partnership materials as needed.
• Develop a practical content and distribution plan across search, social, creators, communities, and relevant media.
• Coordinate launches with engineering, Growth, and the Social Media Account Manager.
• Measure qualified interest, message effectiveness, and contribution to activation; use findings to improve the work.

What matters most

• Exceptional writing, editing, storytelling, and the ability to explain technical concepts in everyday language.
• Evidence of building awareness and demand for an early product through work you personally delivered.
• Strong customer research, product marketing, creative judgment, and distribution instincts.
• The ability to produce useful assets yourself and manage outside contributors when needed.
• Comfort with analytics and small experiments without overstating what the data proves.
• Ownership, focus, adaptability, and the judgment to make ambitious claims only when the product supports them.

Early priorities

Sharpen the audience and positioning, establish a consistent message across key surfaces, and deliver a focused campaign with a clear learning goal and measurable results.

Bring writing or campaign samples and explain the audience, your contribution, and the outcome.