Head of Marketing

ForceBrands; Los Angeles (CA); On-site; USD 150,000 - 180,000; Full time

Job summary

A wellness brand is searching for a strategic Head of Marketing in Los Angeles to build the marketing function from the ground up. The ideal candidate will have a builder mindset and significant experience in local marketing and performance marketing. Responsibilities include owning the marketing strategy, managing external partners, and directing campaigns across digital and local channels. This is a unique opportunity to shape brand identity and growth in a high-growth environment.

Qualifications

• Experience in high-growth, early-stage environments.
• Strong execution skills combined with creativity.
• Deep understanding of wellness or lifestyle marketing.

Responsibilities

• Own marketing strategy and execution across all campaigns.
• Manage external agency and social media partners.
• Build local marketing partnerships and campaigns.
• Collaborate to amplify personal brands and create content.
• Drive awareness through micro-influencers and community marketing.
• Support go-to-market launches across multiple locations.

Skills

Creative leadership

Local marketing

Performance marketing

Content strategy

Campaign management

Agency management

Job description

Senior Executive Recruiter at ForceBrands

Base pay range

$150,000.00/yr - $180,000.00/yr

About the Role

A new wellness brand is launching a unique med spa concept in the LA area — and we’re looking for a strategic, hands‑on Head of Marketing to build the function from the ground up. This is a rare opportunity to shape the brand, voice, and growth strategy from day one, backed by strong investment and a mission to elevate personalized care through hospitality, technology, and performance marketing.

The ideal candidate brings a builder mindset, creative leadership, and a deep understanding of how to reach and convert local audiences. You’ll work directly with the founding team and operate as a one‑person department (with external support) in the early stage.

What You’ll Do

• Own marketing strategy and execution across digital, brand, social, and local campaigns
• Manage external agency and social partners, ensuring alignment with voice and KPIs
• Build and activate local marketing partnerships and grassroots campaigns
• Collaborate with providers to amplify personal brands and create engaging content
• Drive awareness and traffic through micro‑influencer, content, and community‑based marketing
• Support go‑to‑market launches for multiple locations across LA

Who You Are

• A full‑stack marketer who thrives in high‑growth, early‑stage environments
• Hands‑on, scrappy, and deeply creative with strong execution skills
• Experienced in performance marketing and brand‑building, ideally in wellness, hospitality, or lifestyle
• Skilled in local marketing, content strategy, and working with external vendors
• Based in LA, with the ability to work in‑market and onsite regularly

If you’re ready to lead marketing for a brand that’s reimagining the wellness experience from the ground up, we’d love to hear from you.

Seniority level

Director

Employment type

Full‑time

Job function

Marketing

Industries

Retail Health and Personal Care Products, Medical Practices, and Hospitality