Head of Marketing

Wally's Wine & Spirits; Culver City (CA); On-site; USD 170,000 - 225,000; Full time

Job summary

Wally’s Wine & Spirits is seeking an accomplished Head of Marketing to lead growth for a luxury hospitality brand. You will shape brand strategy, drive guest engagement, and elevate presence across restaurants, retail, e-commerce, events, and future hotel ventures.

You will manage a high-performing team, oversee digital initiatives, and build partnerships to expand the brand’s footprint in new markets while delivering measurable business results.

Qualifications

• 10+ years of senior-level marketing leadership experience.
• Experience in luxury hospitality or high-end consumer brands.
• Proven expertise in brand development, digital marketing, and e-commerce.
• Ability to balance long-term growth with measurable performance.

Responsibilities

• Lead the marketing vision and brand strategy across all Wally’s business channels.
• Drive integrated marketing campaigns that increase brand awareness, guest engagement, and revenue growth.
• Oversee digital marketing, social media, content, paid media, SEO, CRM, and e-commerce initiatives.
• Launch and promote new locations, products, events, wine tastings, and hospitality experiences.
• Build impactful partnerships, collaborations, and public relations opportunities.
• Create memorable guest experiences through innovative storytelling, activations, and community engagement.
• Lead, mentor, and inspire a high-performing marketing team while managing agency and partner relationships.

Skills

Senior marketing leadership

Brand development

Digital marketing

Customer acquisition

Strategic thinking

Team leadership

Tools

CRM platforms

Paid media management

Content management

Job description

Job DetailsJob Location: Culver City, CA 90232Position Type: Full TimeSalary Range: $170,000.00 - $225,000.00 Salary/yearJob Shift: AnyJob Category: Marketing

Wally’s Wine & Spirits is seeking an accomplished Head of Marketing to lead the next chapter of growth for one of the most distinctive luxury hospitality brands in the industry. This is an exciting opportunity to shape brand strategy, drive guest engagement, and elevate Wally’s presence across restaurants, retail, e-commerce, events, and upcoming expansion initiatives, including the launch of our highly anticipated Miami hotel. This role offers the chance to make a lasting impact while driving meaningful business results across a growing luxury brand portfolio.

What You’ll Do

• Lead the marketing vision and brand strategy across all Wally’s business channels.
• Drive integrated marketing campaigns that increase brand awareness, guest engagement, and revenue growth.
• Oversee digital marketing, social media, content, paid media, SEO, CRM, and e-commerce initiatives.
• Launch and promote new locations, products, events, wine tastings, and hospitality experiences.
• Build impactful partnerships, collaborations, and public relations opportunities that strengthen brand visibility.
• Create memorable guest experiences through innovative storytelling, activations, and community engagement.
• Lead, mentor, and inspire a high-performing marketing team while managing agency and partner relationships.

What We’re Looking For

• 10+ years of senior-level marketing leadership experience.
• Proven success within luxury hospitality, premium retail, hotels, restaurants, private clubs, or other high-end consumer brands.
• Strong expertise in brand development, digital marketing, e-commerce, and customer acquisition strategies.
• Experience balancing long-term brand growth with measurable commercial performance.
• Exceptional leadership, communication, and relationship-building skills.
• Strategic thinker with a hands-on, entrepreneurial approach to execution.
• Passion for hospitality, luxury experiences, food and beverage culture, and building meaningful guest connections.

Why Wally’s?

At Wally’s, you’ll have the opportunity to shape the future of an iconic luxury hospitality brand with a reputation for excellence, innovation, and unforgettable guest experiences. You’ll collaborate with passionate leaders, creative thinkers, and hospitality professionals while helping expand Wally’s footprint across dining, retail, digital platforms, experiential events, and our exciting future hotel ventures. If you’re energized by growth, creativity, and building world-class luxury brands, Wally’s offers an exceptional platform to make a lasting impact.

Wally’s is an equal opportunity employer and as a matter of Company policy, we do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability or other legally protected characteristics under federal, state, or local law. We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with applicable state and local laws.

Qualifications