Marketing Director

Wish You Were Here Group; New York (NY); On-site; USD 150,000 - 190,000; Full time

Job summary

Wish You Were Here Group is seeking a Director of Marketing to lead strategy across its growing hospitality portfolio. The role focuses on branding, guest psychology, experiential marketing, partnerships, and revenue-driven campaigns.

The candidate will build and manage high-performing teams, oversee budgets, and guide creative and digital storytelling across restaurants, bars, lounges, and experiences.

Qualifications

• 7+ years of marketing experience in hospitality or consumer brands.
• Experience leading brand strategy, campaigns and teams.
• Strong guest-centric and revenue-driven mindset.

Responsibilities

• Lead marketing strategy and execution across the portfolio.
• Oversee brand strategy, positioning and creative direction.
• Drive VIP, influencer & community initiatives and partnerships.
• Lead openings, launches and market activations for new concepts.
• Manage budgets, agencies and internal marketing team.

Skills

Brand strategy

Team leadership

CRM

Analytics

Budget management

Digital storytelling

Partnerships

Tools

CRM platforms

Data analytics tools

Job description

Wish You Were Here Group is a multi-brand hospitality group focused on building culturally relevant restaurants, bars, lounges, and hospitality experiences that people genuinely want to be part of.

Our brands sit at the intersection of hospitality, design, culture, food, nightlife, music, travel, and community. We are looking for a highly creative, strategic, and commercially minded Director of Marketing to lead marketing initiatives across our growing portfolio.

This is a leadership role for someone who understands modern hospitality branding, guest psychology, experiential marketing, digital storytelling, partnerships, and revenue-driving campaigns — while also being able to build and manage high-performing teams. cultivating community, and generating genuine demand.

What You'll Do:

You will lead the marketing strategy and execution across our portfolio, including:

• Brand strategy & positioning
• VIP, influencer & community strategy
• Brand partnerships & activations
• New restaurant openings & market launches
• Marketing budgets, agencies & team development

What You Bring

• Minimum 7+ years of marketing experience, ideally within hospitality, luxury, lifestyle, fashion, entertainment, or another culturally relevant consumer industry.
• Based in New York or Los Angeles preferred
• Willing to travel to markets as needed
• Willing to work in office as required

The right person will have exceptional taste and creative judgment, but will be equally comfortable thinking about guest acquisition, CRM, analytics, budgets, and business performance.

They should be deeply curious about what is happening not only in restaurants, but across music, fashion, hotels, design, art, entertainment, travel, technology and culture.

This is a hands‑on leadership role. We want someone who can set the strategy, build the team and infrastructure, and still care deeply about the details of how the work actually shows up in the world.

As WYWHG continues to grow, this person will have the opportunity to help shape our existing brands, launch new concepts and markets, and build the marketing organization for the next chapter of the company.

We’re not looking for someone to simply market restaurants. We’re looking for someone who wants to build brands that matter.

Wish You Were Here Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.