Head of Marketing

Goodwin; Columbus (OH); Remote; USD 200,000 - 250,000; Full time

Job summary

An innovative company is seeking an experienced marketing leader to drive growth for its next-generation charter aviation platform. This role involves designing go-to-market strategies, creating data-driven campaigns, and collaborating with sales teams to convert marketing efforts into revenue. The ideal candidate will have a deep understanding of the marketing funnel and a strategic mindset focused on metrics and experimentation. Join a passionate team dedicated to making a meaningful impact in the aviation industry and enjoy a competitive benefits package, including remote work options and flexible PTO.

Benefits

Health Insurance

Vision Insurance

Dental Insurance

401(k) with Match

Flexible PTO

Remote Work Options

Qualifications

• 10+ years of experience in B2B SaaS marketing with proven success.
• Ability to handle hands-on marketing tasks while leading a team.

Responsibilities

• Build and scale go-to-market strategies across multiple channels.
• Develop compelling narratives targeting the charter aviation ecosystem.

Skills

B2B SaaS Marketing

Copywriting

Ad Launching

Data Analysis

Strategic Mindset

Job description

Remote - US

Goodwin is seeking an experienced, hands-on marketing leader to develop and execute the growth strategy for our next-generation charter aviation platform. The ideal candidate will be proactive, capable of launching campaigns, analyzing real-time data, and building a team to scale successful initiatives.

Responsibilities:

1. Build and scale GTM motion: Design and execute initial experiments across paid, earned, and owned channels; develop a repeatable playbook and organizational structure to support growth.
2. Own positioning & narrative: Develop a compelling story targeting brokers, operators, and the broader charter aviation ecosystem; ensure messaging and assets are consistent and on-brand.
3. Segment & personalize: Create data-driven persona and lifecycle frameworks; deploy targeted campaigns accordingly.
4. Partner for revenue impact: Collaborate with Sales and cross-functional teams to convert marketing efforts into booked demos and revenue.

Minimum Qualifications:

1. 10+ years of experience in B2B SaaS marketing, including some successful zero-to-one initiatives.
2. Ability to perform hands-on tasks such as copywriting, ad launching, and briefing designers, while also delegating and hiring.
3. Comprehensive understanding of the full marketing funnel: brand, demand generation, product marketing, PR, events, and community engagement.
4. Strategic mindset focused on metrics, experimentation, and alignment with revenue goals.
5. Bonus: Experience in fintech, SaaS marketplaces, or aviation industries.

Total Rewards:

We offer a competitive benefits package including salary, health, vision, dental plans, 401(k) with match, remote work options, and flexible PTO. The salary range is $200,000 - $250,000, commensurate with experience.

Why us?

Join us to make a difference, have fun, and achieve wins. We are building something meaningful in the aviation industry with a team of industry experts. We value passion, innovation, and a startup spirit. If you're looking for more than just a job—something impactful for future generations—apply now. We look forward to meeting you.