Head of Influencer Strategy & Partnerships

Zimmerman Advertising; Florida; In loco; USD 60.000 - 100.000; Tempo pieno

Descrizione del lavoro

Zimmerman Advertising in the United States is seeking a Director of Influencers to connect lifestyle brands with authentic creators across social platforms. You will design influencer strategies, recruit talent, manage campaigns end-to-end, and optimize programs for client impact.

You’ll lead day-to-day influencer activity across accounts, build trusted relationships with creators and brands, and ensure authentic, on-brand content throughout the portfolio of clients.

Competenze

• 5-7 years of experience in influencer marketing or creator management.
• Demonstrated success managing influencer campaigns end-to-end, from strategy and talent sourcing through execution, reporting, and optimization.
• Proven experience identifying, recruiting, briefing, and managing influencers and content creators across TikTok, Instagram, YouTube, and emerging platforms.
• Experience building and maintaining ongoing creator communities and ambassador programs, not just one-off campaign activations.
• Strong understanding of social platforms, creator culture, internet behavior, and what makes influencer content genuinely work in-feed.

Mansioni

• Develop influencer and creator strategies aligned with client business goals, brand vision, audience behavior, and campaign KPIs.
• Act as the day-to-day influencer lead across client accounts, building strong, trusted relationships and positioning yourself as the expert advisor.
• Present influencer strategies, campaign results, and recommendations to clients with clarity, confidence, and commercial thinking.
• Identify, contact, and recruit creators on an ongoing basis, building a diverse community of influencers who authentically represent client brand values and resonate with target audiences across platforms.
• Oversee end-to-end influencer campaign execution, including sourcing, negotiations, contracts, deliverables, usage rights, and overall program management.
• Brief and manage creators for campaign activations, always-on content, product launches, and cultural moments, ensuring deliverables are on time, on-brand, and aligned with platform best practices.
• Develop creative briefs that give creators clear direction while leaving room for authentic, platform-native expression.
• Review and approve influencer content to ensure it is on-brief, legally compliant, and creatively compelling.
• Track and record all creator content, ensuring proper usage rights, approvals, and compliance with advertising and disclosure regulations.
• Coordinate with creative and social teams to integrate influencer content into broader content calendars and campaign plans.
• Report on influencer campaign performance, community growth, engagement metrics, and program impact, using data to refine strategy and demonstrate value.
• Track campaign performance, analyze data, and optimize influencer program strategies to shape future recommendations.
• Monitor creator content quality and audience response, identifying what's working and feeding learnings into strategy.
• Recommend paid amplification, boosting, and distribution opportunities where influencer content can work harder across channels.
• Translate engagement data and findings into actionable recommendations that drive better results.

Conoscenze

Influencer marketing

Creator management

Campaign management

Social platforms

Analytics

Client management

Strumenti

Influencer platforms

Social listening tools

Analytics tools

Descrizione del lavoro

Zimmerman Advertising in the United States is seeking a Director of Influencers to connect lifestyle brands with authentic creators across social platforms. You will design influencer strategies, recruit talent, manage campaigns end-to-end, and optimize programs for client impact.

You’ll lead day-to-day influencer activity across accounts, build trusted relationships with creators and brands, and ensure authentic, on-brand content throughout the portfolio of clients.