Influencer Partnerships Director

Zimmerman Advertising; Fort Lauderdale (FL); On-site; USD 120,000 - 160,000; Full time

Job summary

Zimmerman Advertising in Fort Lauderdale is seeking a Director of Influencers to connect lifestyle brands with creators and lead influencer strategy across client campaigns. You will identify and recruit creators, manage partnerships, and ensure authentic, on-brand content across platforms.

You will oversee end-to-end activation, develop briefs, review content for compliance and quality, and translate engagement data into actionable recommendations to drive reach and cultural impact for a

Qualifications

• 5-7 years of experience in influencer marketing or creator management, with a proven track record in social-first agencies or brands
• Demonstrated success managing influencer campaigns end-to-end, from strategy and talent sourcing through execution, reporting, and optimization
• Proven experience identifying, recruiting, briefing, and managing influencers and content creators across TikTok, Instagram, YouTube, and emerging platforms
• Experience building and maintaining ongoing creator communities and ambassador programs, not just one-off campaign activations
• Strong understanding of social platforms, creator culture, internet behavior, and what makes influencer content genuinely work in-feed
• Experience with influencer management platforms and tools and social listening or analytics tools

Responsibilities

• Develop influencer and creator strategies aligned with client goals, brand vision, audience behavior, and campaign KPIs
• Act as the day-to-day influencer lead across client accounts, building trusted relationships and advising as an expert
• Present influencer strategies, campaign results, and recommendations to clients with clarity and commercial thinking
• Identify, contact, and recruit creators, building a diverse community aligned with client values
• Evaluate potential creator partners based on audience relevance, content quality, engagement, and representation
• Develop and manage creator engagement programs and long-term relationships with influencers
• Maintain and manage structured creator databases tracking tiers, output, performance, and status
• Manage ongoing communication with the creator community to keep them engaged with client brands
• Oversee end-to-end influencer campaign execution: sourcing, negotiations, contracts, deliverables, rights, and program management
• Brief and manage creators for activations, always-on content, product launches, and cultural moments
• Develop creative briefs with clear direction yet room for platform-native expression
• Review influencer content for on-brief compliance and quality
• Track content usage rights, approvals, and regulatory compliance
• Coordinate with creative and social teams to align influencer content with calendars and plans
• Report on performance, growth, and impact; use data to refine strategy
• Track and optimize campaigns based on data and learnings
• Monitor content quality and audience response to inform future work
• Suggest paid amplification opportunities to maximize reach
• Translate engagement data into actionable recommendations

Skills

Influencer strategy

Relationship management

Campaign management

Creator recruitment

Project management

Data analysis

Negotiation

Diverse creator curation

Tools

Influencer platforms

Social listening tools

Job description

Zimmerman Advertising in Fort Lauderdale is seeking a Director of Influencers to connect lifestyle brands with creators and lead influencer strategy across client campaigns. You will identify and recruit creators, manage partnerships, and ensure authentic, on-brand content across platforms.

You will oversee end-to-end activation, develop briefs, review content for compliance and quality, and translate engagement data into actionable recommendations to drive reach and cultural impact for a