group manager, Influencers (New York City or Seattle - U.S.)

Starbucks Coffee Company; Seattle (WA); On-site; USD 150,000 - 190,000; Full time

Benefits offered by this job

Medical insurance

Dental & Vision insurance

401(k) with employer match

Tuition reimbursement

Job summary

Starbucks Coffee Company is seeking a Group Manager, Influencers, to shape our creator partnerships from execution to experiential campaigns. Based in New York City or Seattle, you will lead a high‑performing team, build authentic relationships with creators, and drive strategic initiatives that elevate our brand voice and cultural relevance.

You will steer partnerships across platforms, guide budget and planning, and translate insights into measurable improvements.

Qualifications

• 8+ years of experience in influencer marketing, talent relations, or social media strategy.
• Proven experience building and leading teams, as well as large‑scale programs.
• A proven track record of building impactful influencer strategies that resonate with audiences and drive business outcomes.
• Deep passion for creator culture, social platforms, content trends, and community‑driven storytelling.
• Strong, empathetic leadership skills with the ability to inspire teams and influence cross‑functional partners.
• Experience with contracts, negotiations, and legal reviews.
• Strategic and analytical mindset, with comfort translating data into compelling narratives and decisions.
• Excellent communication skills and experience navigating complex, multi‑stakeholder environments.
• Passion for coffee, culture, and community.

Responsibilities

• Inspire and lead a forward‑looking influencer marketing strategy that strengthens brand voice and fuels cultural relevance.
• Build, coach, and empower a team of leaders, fostering creativity, inclusivity, and continuous growth.
• Cultivate deep, authentic relationships with creators—identifying partnerships that align with our values and storytelling ambitions.
• Collaborate closely with internal and external partners to bring integrated, creator‑led ideas to life.
• Establish clear success metrics and transform performance insights into learning, optimization, and innovation.
• Guide planning and investment across influencer initiatives, ensuring thoughtful stewardship of budget and resources.
• Stay deeply connected to creator culture, platform evolution, and emerging trends to help the brand lead, not follow.

Skills

Influencer marketing

Team leadership

Strategy

Creator relationships

Data storytelling

Job description

Now Brewing – group manager, Influencers (New York City or Seattle - U.S.)!

From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection. We are known for developing extraordinary leaders who share this passion and are guided by their service to others.

If you are chronically online, obsess every influencer from emerging creators to A-list celebs, take pride in your rolodex, and have the chops to build and shape Starbucks’ influencer strategy from the ground up with a hungry team, this role is for you. The group manager of Influencers is a visionary leader who shapes how our brand shows up in culture through meaningful creator and talent partnerships. This role sits at the intersection of creativity, community, and strategy—guiding a high‑performing team to build authentic, long‑lasting relationships with creators who inspire connection and trust. The group manager will elevate our influencer partnerships from executions to experiences that spark conversation, drive engagement, and build brand love.

As a group manager, Influencers, you will…

• Inspire and lead a forward‑looking influencer marketing strategy that strengthens brand voice and fuels cultural relevance
• Build, coach, and empower a team of leaders, fostering creativity, inclusivity, and continuous growth
• Cultivate deep, authentic relationships with creators—identifying partnerships that align with our values and storytelling ambitions
• Collaborate closely with internal and external partners to bring integrated, creator‑led ideas to life
• Establish clear success metrics and transform performance insights into learning, optimization, and innovation
• Guide planning and investment across influencer initiatives, ensuring thoughtful stewardship of budget and resources
• Stay deeply connected to creator culture, platform evolution, and emerging trends to help the brand lead, not follow

We’d love to hear from people with:

• 8+ years of experience in influencer marketing, talent relations, or social media strategy
• Proven experience building and leading teams, as well as large‑scale programs
• A proven track record of building impactful influencer strategies that resonate with audiences and drive business outcomes
• Deep passion for creator culture, social platforms, content trends, and the power of community‑driven storytelling
• Strong, empathetic leadership skills with the ability to inspire teams and influence cross‑functional partners
• Experience with contracts, negotiations, and legal reviews
• Strategic and analytical mindset, with comfort translating data into compelling narratives and decisions
• Excellent communication skills and experience navigating complex, multi‑stakeholder environments
• Passion for coffee, culture, and community

As a Starbucks partner, you (and your family) will have access to medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits. Partners have access to short‑term and long‑term disability, paid parental leave, family expansion reimbursement, paid vacation from date of hire*, sick time (accrued at 1 hour for every 25 hours worked), eight paid holidays, and two personal days per year. Starbucks also offers eligible partners participation in a 401(k) retirement plan with employer match, a discounted company stock program (S.I.P.), Starbucks equity program (Bean Stock), incentivized emergency savings, and financial well‑being tools. Additionally, Starbucks offers 100% upfront tuition coverage for a first‑time bachelor’s degree through Arizona State University’s online program via the Starbucks College Achievement Plan, student loan management resources, and access to other educational opportunities. You will also have access to backup care and DACA reimbursement. Starbucks will comply with any applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, and in accordance with its plans and policies. This list is subject to change depending on collective bargaining in locations where partners have a certified bargaining representative. For additional information regarding partner perks and more detailed information about benefits, go to starbucksbenefits.com.

• If you are working in CA, CO, IL, LA, ME, MA, NE, ND or RI, you will accrue vacation up to a maximum of 120 hours (190 in CA) for roles below director and 200 hours (316 in CA) for roles at director or above. For roles in other states, you will be granted vacation time starting at 120 hours annually for roles below director and 200 hours annually for roles director and above.

The actual base pay offered to the successful candidate will be based on multiple factors, including but not limited to job‑related knowledge/skills, experience, geographical location, and internal equity. At Starbucks, it is not typical for an individual to be hired at the high end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate.

We believe we do our best work when we're together, which is why we're onsite four days a week.

Join us and inspire with every cup.

Starbucks Coffee Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, or protected veteran status, or any other characteristic protected by law.

Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal, state and local ordinances.

Starbucks Coffee Company is committed to offering reasonable accommodations to job applicants with disabilities. If you need assistance or an accommodation due to a disability, please contact us at [e-mail] or 1(888) 611-2258.