Head of Marketing

Gimme Beauty; West Valley City (UT); Hybrid; USD 150,000 - 190,000; Full time

Job summary

Gimme Beauty seeks a Head of Marketing to lead the Marketing and Creative team in a senior, hybrid role based in West Valley City, Utah. You will shape brand strategy, uncover consumer insights, and drive data-powered campaigns across digital, retail, and DTC channels.

This position requires strategic leadership, P&L awareness, and the ability to build a high-performance team. You will partner with Product and Sales to launch initiatives, optimize budgets, and ensure brand health, penetration,

Qualifications

• 10+ years of progressive marketing leadership in CPG, consumer goods, or a comparable consumer brand.
• Deep expertise in consumer insights, segmentation, and translating data into brand decisions.
• Proven track record managing national media budgets across channels.
• Experience in a multi-channel environment (retail and digital/DTC).
• Proven people leadership and ability to build and develop teams.
• P&L literacy and understanding of marketing spend vs. margins.

Responsibilities

• Develop and steward brand positioning across channels and touchpoints.
• Own consumer insights function including personas, segmentation, and research.
• Leverage AI-powered tools to surface insights at speed and scale.
• Translate consumer data into campaign decisions with Product.
• Collaborate with Product to input insights into the innovation pipeline.
• Lead the Marketing and Creative team to drive growth and brand health.

Skills

Consumer insights

Brand strategy

Data-driven decisions

Team leadership

P&L literacy

Multi-channel marketing

Education

Bachelor's degree in Marketing or related field

Tools

Circana (IRI/Nielsen)

Retail POS data

AI analytics tools

Job description

Gimme Beauty is looking for a Head of Marketing to lead our Marketing and Creative team. This is a senior leadership role reporting to our President & CRO. The role is hybrid in West Valley City, UT, with at least 2 days a week in office. Local candidates or those willing to relocate are highly preferred, but we're open to considering remote work for highly qualified candidates.

Who We Are:

Gimme Beauty is one of the fastest-growing premium hair tools and accessories brands in the U.S. — a top 3 brand in the category, distributed across 36,000 retail doors including Target, Walmart, Ulta, CVS, Walgreens, Kroger, Publix, and Amazon. We have strong retail partnerships, an iconic product lineup, and a brand that consumers genuinely love.

The Opportunity:

We are searching for a Head of Marketing who is genuinely consumer obsessed — someone who thinks about the consumer first in every decision, is energized by making data-driven choices grounded in rich business and consumer intelligence and is passionate about translating those insights into brand and campaign strategies that drive trial, repeat, and loyalty. This person is equal parts creative visionary and analytical operator — someone who can build a brand that commands national attention, manage media spend with precision, and lead a talented creative and digital team. This is a seat at the leadership table of a growth-stage CPG brand at a critical inflection point.

What You'll Own:

Brand Strategy & Consumer Insights

• Develop and steward Gimme Beauty’s brand positioning across all channels and touchpoints
• Own the consumer insights function and evolution — consumer personas, cluster analysis, segmentation, quantitative/qualitative research
• Leverage AI-powered intelligence tools and sophisticated data platforms to surface insights at speed and scale
• Translate consumer data into campaign decisions in partnership with the Product team
• Partner with Product to make consumer insights a direct input to the innovation pipeline, including opportunity sizing, concept testing, benefit prioritization, and post-launch learning.
• Own brand health KPIs: awareness, brand health, household penetration, trial, repeat, preference, and NPS

National Campaign Management & Media Spend

• Plan, execute, and optimize national campaigns across digital, social, retail media, and influencer
• Build national brand moments that command mass consumer attention — campaigns and activations designed to drive brand awareness and household penetration at optimal cost-per-impression and cost-per-trial
• Manage and allocate the marketing budget with discipline — own the P&L of the marketing function
• Build campaign measurement frameworks and reporting cadences that tie spend to sell-through, consumption velocity, and brand health metrics
• Partner with the Retail Sales team on co-op spend strategy and shopper marketing at key retail partners
• Own aggressive household penetration and market share growth goals
• Lead and develop the Marketing and Creative team: Brand Marketing Director, Creative Director, Sr. Director of Digital & BI, Influencer/Partnerships Manager, Community Manager, Brand Project Manager, and Copywriter
• Build a high-performance team culture — curious, data-driven, fast-moving, and brand-obsessed
• Partner with Sr. Director of Digital & BI on DTC, Amazon, and emerging marketplace strategy
• Oversee digital campaign execution, SEO/SEM, performance marketing, and web experience
• Drive ecommerce consumption growth as a complement to retail channel strategy

Cross-Functional Partnership

• Work alongside the President/CRO as a strategic co-owner of growth — not a service function
• Collaborate with Product on go-to-market strategy for new launches and line extensions
• Partner with Product and Sales to build consumer-backed innovation stories for retailer line reviews, with marketing support plans committed at sell-in.
• Partner with Sales on retail activation, trade marketing, and joint business planning

What We’re Looking For:

Must-Haves

• 10+ years of progressive marketing leadership in CPG, consumer goods, or a comparable consumer brand
• Deep expertise in consumer insights, segmentation, and translating data into brand and campaign decisions — including comfort with AI-powered analytics tools, intelligence platforms, and emerging data capabilities
• Proven track record managing national media budgets and optimizing spend across channels
• Experience in a multi-channel environment — retail (mass, drug, specialty) AND digital/DTC — not one or the other
• Proven people leadership — you have built, managed, and developed marketing teams
• P&L literacy — you understand how marketing spend connects to gross margin, sell-through, and consumption
• Bachelors degree in Marketing or a related field

Strong Differentiators

• Experience marketing a brand sold through Target, Walmart, Ulta, or comparable large-format retailers
• Background in hair care, beauty, or personal care categories
• Fluency with Circana (IRI/Nielsen), retail POS data, and brand health research
• Experience with influencer and creator commerce strategy at scale
• Utah-based or willingness to be present in person with the team regularly

Who You Are

• Consumer obsessed — you think about the consumer first in every decision, and you invest in the intelligence infrastructure to know them deeply
• Analytically rigorous — you are as comfortable in a spreadsheet as you are in a creative brief
• A builder — you are energized by creating infrastructure, process, and team capability where it doesn’t yet exist
• A collaborator — you thrive in a structure where Sales, Product, and Marketing are equals at the table
• Direct and clear — you give honest feedback, make hard calls, and communicate with precision

At Gimme Beauty (a Durham Enterprises Company), we’re creating a great place to work — one where people can focus on and celebrate what matters most. If that sounds like your kind of team, we’d love to hear from you.

Applicants must be currently authorized to work in the United States. This position is not eligible for visa sponsorship, now or in the future.

Gimme Beauty (a Durham Enterprises Company) is an Equal Opportunity Employer. In compliance with Federal and State equal employment opportunity laws, qualified applicants are considered without regard to race, color, religion, sex, national origin, age, marital status, or disability.