Head of Growth Marketing - Mobile App & AI

Darkroom Studios, LLC; San Jose (CA); On-site; USD 180,000 - 250,000; Full time

Benefits offered by this job

Unlimited PTO

Client-embedded role

Health insurance

401(k) with company match

Parental leave

Growth opportunities

Job summary

Darkroom is seeking a Head of Marketing to own end-to-end user growth for a consumer AI app. Lead a integrated marketing strategy spanning paid media, creative, organic social, and lifecycle marketing. You will shape the external media agency relationship, set objectives, guide creative and media strategy, and ensure measurable outcomes.

This role requires deep expertise in performance marketing, mobile app growth, and analytics, with a strong blend of consumer marketing and creative instincts.

Qualifications

• 10+ years of progressive experience in consumer, growth, or digital marketing with ownership of strategy and business results.
• Experience leading marketing for a consumer mobile app, subscription product, or high-growth consumer tech business.
• Proven track record driving measurable growth in app installs, registrations, and activation.
• Deep knowledge of performance marketing across paid social, search, video, and mobile app advertising.

Responsibilities

• Lead the integrated consumer marketing strategy to drive awareness, acquisition, activation, and retention.
• Own the go-to-market calendar for product launches, campaigns, and growth initiatives.
• Manage the agency of record: briefs, creative requirements, budgets, KPIs, and performance accountability.
• Oversee paid acquisition across Meta, Google, Apple Ads, TikTok, YouTube, and emerging platforms.

Skills

Strategic marketing leadership

Consumer mobile growth

Performance marketing

Agency management

Analytics and ROI

Tools

AppsFlyer

Braze

Job description

Darkroom is seeking a Head of Marketing to own end-to-end user growth for a consumer AI app. Lead a integrated marketing strategy spanning paid media, creative, organic social, and lifecycle marketing. You will shape the external media agency relationship, set objectives, guide creative and media strategy, and ensure measurable outcomes.

This role requires deep expertise in performance marketing, mobile app growth, and analytics, with a strong blend of consumer marketing and creative instincts.