Head of Growth Marketing: End-to-End Acquisition & Growth

Abhito Llc; New York (NY); Hybrid; USD 150,000 - 230,000; Full time

Job summary

Abhito Llc is seeking a Head of Marketing to own end-to-end customer acquisition for both B2C consumer and B2B attorney platforms, managing $300–400K/month in ad spend. The role requires building the marketing function from the ground up and working directly with the CEO to drive growth.

You will optimize CAC/ROAS, develop a category-leading SEO organization, and craft viral content that elevates consumer attention while transitioning operations in-house and eventually building your own team.

Qualifications

• 4–8 years in growth marketing with strong B2B and B2C experience.
• Scaled customer acquisition in marketplace or fintech context preferred.
• Deep expertise in paid media, SEO, and content strategy.

Responsibilities

• Own end-to-end customer acquisition strategy across B2C and B2B, managing $300–400K/month in ad spend across Google, Meta, TikTok, YouTube, and programmatic channels
• Optimize CAC, ROAS, and lead quality across all paid media channels
• Build and scale a category-leading SEO organization with content strategies that create durable organic acquisition advantages
• Drive viral content and out-of-the-box marketing ideas that generate consumer attention and brand awareness at scale
• Transition marketing operations from an external agency to an in-house function and eventually build and manage your own team
• Work directly with the CEO to allocate budget, run structured experimentation programs, and identify asymmetric growth opportunities
• Develop the B2B marketing channel to sell legal leads and case management software to law firms

Skills

Growth marketing

Paid media

SEO

Content strategy

Experimentation

Budget management

Tools

Google Ads

Meta Ads

TikTok Ads

YouTube Ads

Job description

Abhito Llc is seeking a Head of Marketing to own end-to-end customer acquisition for both B2C consumer and B2B attorney platforms, managing $300–400K/month in ad spend. The role requires building the marketing function from the ground up and working directly with the CEO to drive growth.

You will optimize CAC/ROAS, develop a category-leading SEO organization, and craft viral content that elevates consumer attention while transitioning operations in-house and eventually building your own team.