Head of Growth Marketing & Demand Gen (Remote)

Learning Sciences International; West Palm Beach (FL); Remote; USD 150,000 - 200,000; Full time

Benefits offered by this job

Health benefits

Retirement plan

Paid time off

Professional development

Job summary

Instructional Empowerment seeks an Executive Director to lead strategy, execution, and continuous improvement of product and digital marketing, with growth, demand generation, and sales enablement responsibilities. Remote, reporting to the COO, with travel to PA/FL offices as needed.

This senior leader will build and mentor a high-performing team, develop buyer-centric messaging for district-level decision-makers, and partner with product and sales to drive pipeline and revenue in the K-12

Qualifications

• 10+ years in growth-oriented marketing, sales/support, product marketing, or demand generation roles with progressive leadership responsibility.
• At least 10 years marketing to K-12 districts, engaging superintendents, chiefs of administration, chiefs of schools, principals, and district decision-makers.
• Deep familiarity with K-12 school improvement and turnaround concepts (rigor walks, needs assessments, teacher evaluation, compliance).
• Experience with SEO, AEO, and GEO strategy and how buyers engage with content across search and AI-driven platforms.
• Proven ability to craft messaging/positioning that resonates with education sector buyers and drives sales.
• Proven track record in lead tracking, attribution, and quality measurement across marketing and sales systems.
• Experience building Buyer Journeys across multiple business units/product lines and defining entry points and next steps.

Responsibilities

• Own the strategy, roadmap, and execution for product and digital marketing across product/service lines.
• Develop positioning and messaging for K-12 buyer personas (superintendents, chiefs, principals, teachers).
• Lead digital marketing including social, web, content, email, paid, and marketing automation to build pipeline.
• Own SEO, AEO, and GEO strategy to perform across traditional and AI-driven search platforms.
• Design and oversee multi-channel campaigns from concept to execution with measurable impact.
• Partner with sales to improve lead handoff, targeting, and messaging.

Skills

Growth marketing

Product marketing

Demand generation

SEO & GEO

Sales enablement

Team leadership

K-12 education marketing

Strategic planning

Job description

Instructional Empowerment seeks an Executive Director to lead strategy, execution, and continuous improvement of product and digital marketing, with growth, demand generation, and sales enablement responsibilities. Remote, reporting to the COO, with travel to PA/FL offices as needed.

This senior leader will build and mentor a high-performing team, develop buyer-centric messaging for district-level decision-makers, and partner with product and sales to drive pipeline and revenue in the K-12