Executive Director, Growth Marketing (Remote)

Learning Sciences International; West Palm Beach (FL); Remote; USD 150,000 - 200,000; Full time

Benefits offered by this job

Health benefits

Retirement plan

Paid time off

Professional development

Job summary

Instructional Empowerment seeks an Executive Director to lead strategy, execution, and continuous improvement of product and digital marketing, with growth, demand generation, and sales enablement responsibilities. Remote, reporting to the COO, with travel to PA/FL offices as needed.

This senior leader will build and mentor a high-performing team, develop buyer-centric messaging for district-level decision-makers, and partner with product and sales to drive pipeline and revenue in the K-12

Qualifications

• 10+ years in growth-oriented marketing, sales/support, product marketing, or demand generation roles with progressive leadership responsibility.
• At least 10 years marketing to K-12 districts, engaging superintendents, chiefs of administration, chiefs of schools, principals, and district decision-makers.
• Deep familiarity with K-12 school improvement and turnaround concepts (rigor walks, needs assessments, teacher evaluation, compliance).
• Experience with SEO, AEO, and GEO strategy and how buyers engage with content across search and AI-driven platforms.
• Proven ability to craft messaging/positioning that resonates with education sector buyers and drives sales.
• Proven track record in lead tracking, attribution, and quality measurement across marketing and sales systems.
• Experience building Buyer Journeys across multiple business units/product lines and defining entry points and next steps.

Responsibilities

• Own the strategy, roadmap, and execution for product and digital marketing across product/service lines.
• Develop positioning and messaging for K-12 buyer personas (superintendents, chiefs, principals, teachers).
• Lead digital marketing including social, web, content, email, paid, and marketing automation to build pipeline.
• Own SEO, AEO, and GEO strategy to perform across traditional and AI-driven search platforms.
• Design and oversee multi-channel campaigns from concept to execution with measurable impact.
• Partner with sales to improve lead handoff, targeting, and messaging.

Skills

Growth marketing

Product marketing

Demand generation

SEO & GEO

Sales enablement

Team leadership

K-12 education marketing

Strategic planning

Job description

Instructional Empowerment is the leader in research-validated school improvement products and services, partnering with K-12 districts and schools nationwide to drive measurable gains in instructional rigor, leadership effectiveness and student outcomes. Our tools and services, including rigor walks, needs assessments, teacher evaluation and compliance solutions, and school turnaround frameworks, are trusted by superintendents, chiefs of schools, and principals across the country.

We are seeking an Executive Director to lead the strategy, execution, and continuous improvement of our product marketing, digital marketing, and demand generation efforts, while ensuring our sales team has the tools, assets, and support needed to succeed. This is a remote leadership role, primarily a growth and product/digital marketing function, with meaningful crossover into sales enablement and initially some corporate marketing responsibility. Candidates must have significant K-12 industry marketing experience. This is a senior level leadership role, ideal for someone who leads with a clear strategic vision and builds strong, capable teams, while staying genuinely close to the work and is willing and able to dig in personally to clear roadblocks or add capacity when the team needs it.

What You'll Own

Product & Digital Marketing Strategy

• Own the strategy, roadmap, and execution for product marketing across our product and service lines
• Develop positioning and messaging that resonates with core K-12 buyer personas which include superintendents, chiefs of administration, chiefs of schools, and principals and teachers.
• Lead digital marketing strategy, including social media, web, content, email, paid, and marketing automation programs that buildquality pipeline that drives new sales.
• Own our SEO, AEO (answer engine optimization), and GEO (generative engine optimization) strategy, ensuring our content and digital presence perform across traditional search, AI-driven answer engines, and generative search platforms

Campaign Development & Lead Quality

• Design and oversee multi-channel campaign strategy from concept through execution that get to the right buyers and have measurable impact generating quality engagement that allows sales to engage and convert.
• Establish the Buyer Journey for each business unit, defining the entry points where buyers first engage with us and the clear next steps that move them forward once they are in the journey.
• Own and lead demand generation activities that build awareness with the right buyers, create interest in our products and services and fill the pipeline with quality leads for sales.
• Build, manage and improve current systems for tracking lead volume, lead quality, and conversion through the funnel
• Partner closely with sales to continuously improve the fit and readiness of leads passed to the sales team, using data to refine targeting and messaging

Sales Enablement & Support

• Partner with the salesteam ensuring they have the tools, content, and assets needed to succeed, and that they know how to leverage those resources effectively to drive sales outcomes
• Focus on equipping and supporting an experienced sales team through lead generation strategies and campaigns that compliment their organic sales "hunting" work
• Serve as a connective layer between marketing output and sales execution, ensuring alignment on lead handoff, follow-up cadence, and feedback loops

Cross-Functional Product Partnership

• Work closely with the Product organization as they develop and grow their own team and roadmap, ensuring marketing and product strategy stay tightly aligned from early development through go-to-market
• Serve as a key marketing voice in product planning, bringing buyer and market insight into product decisions

Team Leadership & Development

• Lead, develop, and grow a team of marketing professionals
• Set clear strategic direction while remaining hands-on and actively engaging in the details, solving problems alongside the team, and stepping in directly when needed
• Build a culture of accountability, curiosity, and continuous improvement

Corporate Marketing (Supporting Scope)

• Support broader corporate marketing/brand efforts as needed (company narrative, thought leadership, industry visibility)

What You Bring- Experience

• 10+ years of experience in growth-oriented marketing, sales/sales support, product marketing, or demand generation roles, with progressive leadership responsibility
• At least 10 years of experience selling into and/or marketing to K-12 school districts, with direct experience engaging superintendents, chiefs of administration, chiefs of schools, principals, and other district-level decision-makers
• Deep familiarity with the K-12 school improvement and turnaround space, including concepts such as rigor walks, needs assessments, teacher evaluation, and compliance frameworks
• Demonstrated experience with SEO, AEO, and GEO strategy, with a strong understanding of how buyers discover and engage with content across search and AI-driven platforms
• Demonstrated success building messaging and positioning that resonates with education sector buyers leading to sales
• Proven experience managing lead tracking, attribution, and quality measurement across marketing and sales systems
• Proven experience building Buyer Journeys across multiple business units or product lines, including defining entry points and the next steps that guide buyers toward a sale
• Proven experience planning and running demand generation programs that build quality pipeline and lead to new sales
• People leadership experience, with a track record of developing high-performing teams

Skills & Attributes

• Strategic thinker who is equally comfortable setting direction and executing hands-on with the team
• A strong data orientation that is comfortable owning funnel metrics and using them to drive decisions
• Excellent written and verbal communicator, able to translate educational products and concepts into buyer-relevant messaging
• Collaborative operator who can work cross-functionally with sales, product, and executive leadership

Reporting & Location

This role reports to the Chief Operating Officer. Instructional Empowerment has offices in Blairsville, PA and West Palm Beach, FL. Remote is acceptable within the Eastern and Central time zone areas. Periodic travel (25%) to either the PA or FL offices and other customer or company travel will be required.

Compensation & Benefits

Instructional Empowerment offers a competitive executive compensation package including:

• Competitive base salary
• Performance-based incentive opportunity
• Comprehensive health benefits
• Paid time off
• Retirement benefits
• Professional Development
• The Opportunity to help shape the future of a nationally recognized education company.