Head of Growth Marketing & Demand Engine

Rec Technologies; San Francisco (CA); On-site; USD 160,000 - 220,000; Full time

Benefits offered by this job

Flexible PTO

Health/dental/vision insurance

401(k)

Job summary

Rec is seeking a Head of Growth Marketing to own the strategy and demand engine across Parks & Recreation and emerging private markets. This role combines strategic thinking with hands-on execution to build ABM programs, modern marketing systems, and a pipeline-focused operating cadence.

You will partner with Sales and Product Marketing to align messaging, measure ROI, and drive credible growth for an AI-native platform that serves communities and recreation operators.

Qualifications

• 10+ years of B2B SaaS marketing experience.
• Proven success balancing strategic thinking with hands-on execution in fast-growth organizations.
• Experience building demand generation programs and pipeline motions.
• Expertise with ABM and target-account activation.
• Hands-on proficiency with marketing automation/CRM systems (HubSpot a plus).

Responsibilities

• Set growth marketing strategy and execute day to day to turn market demand into qualified pipeline.
• Drive awareness and develop high-quality pipeline in partnership with Sales.
• Develop account-based and market-based programs for key segments.
• Operate inside HubSpot and modern B2B marketing stack with AI workflows.
• Ensure marketing data, attribution, and reporting support decision-making.
• Lead a small team and manage contractors or agencies for speed and quality.
• Own the growth marketing budget and report ROI to leadership.
• Partner with Sales, Product Marketing, Product, and Executives to align priorities.

Skills

Growth marketing

ABM

HubSpot

Marketing automation

B2B SaaS

Tools

HubSpot

Job description

Rec is seeking a Head of Growth Marketing to own the strategy and demand engine across Parks & Recreation and emerging private markets. This role combines strategic thinking with hands-on execution to build ABM programs, modern marketing systems, and a pipeline-focused operating cadence.

You will partner with Sales and Product Marketing to align messaging, measure ROI, and drive credible growth for an AI-native platform that serves communities and recreation operators.