Head of Growth Marketing

Confidential; Charlotte (NC); On-site; USD 180,000 - 260,000; Full time

Job summary

PPCjobs is seeking a Head of Growth Marketing to drive the full-funnel growth of its commercial platform. This AI-first role demands ownership of campaigns, budgets, paid media, lifecycle marketing, and marketing operations, aligning closely with product and engineering to optimize the user journey.

The ideal candidate has 10+ years in B2B marketing and a track record with technical buyers. The role emphasizes evolving the growth function with AI tools, compressing production cycles, and shaping

Qualifications

• Minimum 10 years of B2B marketing experience.
• Hands-on with growth, demand generation or acquisition.
• Experience marketing to technical buyers.

Responsibilities

• Own the campaign roadmap, program budget, and all paid media initiatives.
• Lead lifecycle marketing, marketing operations and the self-serve motion from signup to paid conversion.
• Build and manage a growth team and maintain agency/vendor relationships.
• Advise on AI-native marketing tools and accelerated campaign production cycles.

Skills

Growth marketing

Demand generation

Analytics

B2B marketing

Job description

Head of Growth Marketing

About the Company

Leading provider of cloud & infrastructure management solutions

Industry

Computer Software

Type

Privately Held, VC-backed

Founded

2017

Employees

51-200

Funding

$51-$75 million

Categories

• Networking
• Technology
• Information Technology & Services
• B2B
• SAAS
• Cloud Computing
• Information Services
• Information Technology
• Software

About the Role

The Company is seeking a Head of Growth Marketing to take on a pivotal role in driving the full-funnel growth of its commercial platform. This includes owning the campaign roadmap, program budget, and all aspects of paid media, lifecycle marketing, and marketing operations. The successful candidate will be responsible for the self-serve motion, from signup to paid conversion, and will work closely with the product and engineering teams to ensure a seamless experience. A key focus of the role is on evolving the growth function to incorporate AI-native marketing tools, compressing the campaign production cycle, and building agentic workflows. The Head of Growth Marketing will also be expected to set the standard for AI-assisted work, particularly in the context of technical buyers, and to bring a strategic perspective on the changing landscape of buyer research.

This is an AI-first role, and the ideal candidate will have a minimum of 10 years’ experience in B2B marketing, with a strong background in growth, demand generation, or acquisition. They should be hands-on, fluent in analytics, and have a proven track record of marketing to technical buyers. Experience in open source, developer tools, cloud infrastructure, or AI infrastructure is a plus, as is a background in both sales-led and self-serve growth motions. The role requires a leader who can build and manage a growth team, maintain relationships with agencies and vendors, and is adept at working with autonomy while knowing when to seek support. The Head of Growth Marketing will be instrumental in shaping the company’s growth strategies and will have the opportunity to make a direct impact on revenue generation and scaling.

Hiring Manager Title

VP of Marketing

Functions

• Marketing