Head of Growth, Digital Marketing & CRM

Uchi Restaurants LLC; Austin (TX); On-site; USD 150,000 - 210,000; Full time

Job summary

Hai Hospitality seeks an experienced Director of Growth and Digital Marketing to lead growth across its multi-brand portfolio from the Austin Home Office. You will own paid media, digital discovery, website optimization, and CRM initiatives, aligning brand priorities with measurable results and partner ecosystems.

The role reports to the Chief Brand Officer and requires strong analytics, leadership, and cross-functional collaboration to drive guest acquisition, retention, and revenue across

Qualifications

• 8+ years of progressive experience in growth, performance, or digital marketing.
• Ownership of paid media budgets with measurable growth outcomes.
• Experience with website management, SEO/local search, conversion, and e-commerce.
• Experience leading CRM or lifecycle teams and cross-functional partnership.
• Strong leadership, project management, and communication skills.
• Experience in startup, lean, growth-oriented environments with technical build-outs.

Responsibilities

• Set the portfolio growth and digital marketing roadmap translating brand plans into channel plans.
• Own paid media strategy, budget allocation, and optimization across search and social.
• Lead CRM, lifecycle and loyalty efforts and manage agency relationships.
• Oversee web roadmap, SEO, local discovery, and online ordering experiences.
• Coordinate reporting, governance, and performance reviews with cross-brand teams.

Skills

Growth strategy

Paid media

Analytics

CRM & loyalty

Cross-functional

Education

BA/BS or equivalent

Tools

Marqii

Job description

Hai Hospitality seeks an experienced Director of Growth and Digital Marketing to lead growth across its multi-brand portfolio from the Austin Home Office. You will own paid media, digital discovery, website optimization, and CRM initiatives, aligning brand priorities with measurable results and partner ecosystems.

The role reports to the Chief Brand Officer and requires strong analytics, leadership, and cross-functional collaboration to drive guest acquisition, retention, and revenue across