Head of Growth & Creative Strategy for DTC Subscriptions

Proppel; United States; Hybrid; USD 150,000 - 230,000; Full time

Benefits offered by this job

Paid Time Off

Health Insurance

Job summary

Proppel is partnering with a fast-growing US-based DTC pet nutrition brand that makes real, minimally processed food available via subscription. They’re scaling quickly and seek an A-player to lead their entire Growth function.

You will own paid acquisition strategy across Meta and Google, manage a creative pipeline, and lead a team of freelancers while shaping a cross-channel growth model with the CEO.

Qualifications

• 4+ years in growth or performance marketing at a US DTC brand.
• Strong creative strategy skills with demonstrated ownership of a creative pipeline and a testing framework you built.
• Comfort writing briefs and managing freelance designers and video editors.
• Experience with influencer whitelisting and creator sourcing tools.
• An ownership mentality, proactive and reliable, with a strong bias toward shipping.

Responsibilities

• Own strategy and execution across Meta and Google.
• Own the creative pipeline end to end, from concepting through execution, including building and running a testing framework.
• Manage a team of freelance video editors and graphic designers, writing the briefs that drive great creative.
• Manage creator and influencer partnerships for whitelisting ads, including outreach, negotiation, briefing, and execution.
• Run the gifting and affiliate programs end-to-end.
• Own cross-channel reporting and performance analysis, and co-develop the growth model directly with the CEO.

Skills

Growth marketing

Creative strategy

Brief writing

Freelance management

Influencer partnerships

Testing framework

Ownership mindset

Media buying

Tools

Meta Ads Manager

Google Ads

Creator sourcing tools

Job description

Proppel is partnering with a fast-growing US-based DTC pet nutrition brand that makes real, minimally processed food available via subscription. They’re scaling quickly and seek an A-player to lead their entire Growth function.

You will own paid acquisition strategy across Meta and Google, manage a creative pipeline, and lead a team of freelancers while shaping a cross-channel growth model with the CEO.