Head of Growth — Performance, Creative & Social

La Petite Labs; Northern (KY); Hybrid; USD 120,000 - 180,000; Full time

Job summary

La Petite Labs is seeking an accomplished growth marketer to own paid social and drive profitable growth from a fully remote US base. You will lead a high-volume creative testing program and scale winning acquisition patterns across Meta and related channels.

You will build systems with creators, affiliates, and landing pages, establish CAC, LTV, and margin reporting, and optimize funnels from awareness to conversion.

Qualifications

• 7+ years in growth, performance marketing, or consumer acquisition.
• 3+ years directly owning paid-social growth for a consumer or DTC business.
• Demonstrated experience scaling Meta campaigns.
• Strong creative judgment and substantial experience producing or directing performance creative.
• Experience with creators, influencers, or affiliate programs.
• Strong understanding of landing-page and conversion optimization.
• Fluency with attribution, CAC, LTV, contribution margin, and cohort economics.
• Demonstrable record of increasing revenue—not simply managing media spend.
• Excellent written communication and unusually strong execution speed.
• Experience in pet health, supplements, consumer health, wellness, beauty, or another trust-sensitive category is useful.

Responsibilities

• Own paid social strategy and execution, initially centered on Meta.
• Build a high-volume commercial creative testing program.
• Develop and test hooks, concepts, formats, offers, audiences, and angles.
• Build systems for sourcing, briefing, producing, and iterating creator content.
• Develop La Petite Labs' organic social channels.
• Build and manage influencer and affiliate acquisition.
• Work directly on landing pages, funnels, offers, and conversion.
• Establish reporting across CAC, contribution margin, creative performance, retention, and channel economics.
• Identify winning creative and acquisition patterns and scale them quickly.
• Build the internal systems, contractors, creators, and agencies required to increase output without sacrificing quality.

Skills

Growth marketing

Paid social ownership

Creative testing

Landing page optimization

Affiliate programs

Influencer marketing

Analytics & attribution

Conversion optimization

CAC/LTV

Execution speed

Job description

Role details

Engagement: Full-time

Location: 100% remote. Applicants must be based in the United States.

Date posted: August 25, 2026

Mandate

Build a much stronger distribution engine around the science and products we already have.

Own the system connecting paid social, commercial creative, organic social, creators, influencers, affiliates, landing pages, and rapid experimentation to profitable growth.

Responsibilities

• Own paid social strategy and execution, initially centered on Meta.
• Build a high-volume commercial creative testing program.
• Develop and test hooks, concepts, formats, offers, audiences, and angles.
• Build systems for sourcing, briefing, producing, and iterating creator content.
• Develop La Petite Labs' organic social channels.
• Build and manage influencer and affiliate acquisition.
• Work directly on landing pages, funnels, offers, and conversion.
• Establish reporting across CAC, contribution margin, creative performance, retention, and channel economics.
• Identify winning creative and acquisition patterns and scale them quickly.
• Build the internal systems, contractors, creators, and agencies required to increase output without sacrificing quality.

Requirements

• 7+ years in growth, performance marketing, or consumer acquisition.
• 3+ years directly owning paid-social growth for a consumer or DTC business.
• Demonstrated experience scaling Meta campaigns.
• Strong creative judgment and substantial experience producing or directing performance creative.
• Experience with creators, influencers, or affiliate programs.
• Strong understanding of landing-page and conversion optimization.
• Fluency with attribution, CAC, LTV, contribution margin, and cohort economics.
• Demonstrable record of increasing revenue—not simply managing media spend.
• Excellent written communication and unusually strong execution speed.

Experience in pet health, supplements, consumer health, wellness, beauty, or another trust-sensitive category is useful.