Head of Growth, Consumer Product

Bidbus, Inc; Irvine (CA); On-site; USD 220,000 - 280,000; Full time

Job summary

Bidbus, Inc in Irvine, CA is seeking a hands-on Head of Growth, Consumer Product to own and scale the consumer journey end-to-end, from acquisition and activation through onboarding, conversion, lifecycle, retention, reactivation, and referral.

You’ll build a growth engine with a clear framework, run experiments, identify bottlenecks, and decide where to invest across paid and non-paid channels, collaborating closely with Product, Engineering, Design, Marketing, Data, and Operations.

Qualifications

• Strong product / Growth PM background.
• Experience owning consumer activation, onboarding, conversion, lifecycle, retention, or marketplace growth.
• Highly analytical and comfortable building growth frameworks from scratch.
• Strong experimentation and prioritization judgment.
• Very hands-on - not just a people manager.
• Able to move between strategy and detailed execution.
• Strong understanding of consumer psychology and marketplace dynamics.
• Passionate about consumer marketplaces.

Responsibilities

• Own the full consumer journey end to end - acquisition, activation, onboarding, conversion, lifecycle, retention, reactivation, and referral.
• Build a strong growth framework, metric tree, and experimentation system.
• Identify funnel constraints and prioritize where the team should focus.
• Balance big growth bets with continuous optimization of the existing funnel.
• Decide when to explore new opportunities and when to double down on what's already working.
• Deeply understand consumer intent, trust, pricing sensitivity, and conversion behavior.
• Decide where to invest across paid and non-paid growth channels based on the highest incremental growth opportunity.
• Have significant resources across Product, Engineering, Design, Marketing, Data, and Operations to grow the consumer user base.
• Personally dive into data, customer behavior, experiments, UX, and growth problems.
• Build a repeatable growth engine as the company scales.

Skills

Growth PM

Activation

Onboarding

Analytics

Experimentation

Hands-on

Strategic Execution

Consumer psychology

Marketplace dynamics

Growth mindset

Job description

Head of Growth, Consumer Product

Location: Irvine, CA
Base Salary: $220,000-$280,000 + equity

About Bidbus

Bidbus is building a new way for everyday consumers to sell their cars. Instead of shopping around for offers, sellers enter a 2-hour live auction where licensed dealers compete to offer the best price to buy their vehicle.

We recently raised our Series A and have raised over $18M, backed by leading Silicon Valley VCs. Over the past few months, we've grown more than 8x and are continuing to expand into multiple markets across the U.S.

We're investing heavily in product-led growth and have an ambitious goal to 10x again. To get there, we're building a lean, high-output growth team with significant resources across Product, Engineering, Design, Marketing, Data, and Operations.

We're looking for a highly hands-on Head of Growth, Consumer Product to own and scale consumer supply.

What You’ll Own

• Own the full consumer journey end to end - from acquisition and activation through onboarding, conversion, lifecycle, retention, reactivation, and referral

• Build a strong growth framework, metric tree, and experimentation system

• Identify the biggest constraints in the funnel and prioritize where the team should focus

• Balance big growth bets with continuous optimization of the existing funnel

• Decide when to explore new opportunities and when to double down on what's already working

• Deeply understand consumer intent, trust, pricing sensitivity, and conversion behavior

• Decide where to invest across paid and non-paid growth channels based on the highest incremental growth opportunity

• Have significant resources across Product, Engineering, Design, Marketing, Data, and Operations to grow the consumer user base

• Personally dive into data, customer behavior, experiments, UX, and growth problems

• Build a repeatable growth engine as the company scales

What We’re Looking For

• Strong product / Growth PM background

• Experience owning consumer activation, onboarding, conversion, lifecycle, retention, or marketplace growth

• Highly analytical and comfortable building growth frameworks from scratch

• Strong experimentation and prioritization judgment

• Very hands-on - not just a people manager

• Able to move between strategy and detailed execution

• Strong understanding of consumer psychology and marketplace dynamics

• Passionate about consumer marketplaces

Strong Preference

Experience in low-frequency, high-consideration, low-trust consumer categories, such as marketplaces, automotive, real estate, insurance, fintech, healthcare, or travel.

Selling a car is something consumers may only do every few years. Trust, price expectations, commitment, and timing matter enormously. We want someone who understands those dynamics and knows how to build growth around them.

What Success Looks Like

You should constantly help us answer:

Where is growth constrained? Why? And what is the highest-leverage thing we can do about it?

We're looking for someone who can build the growth system, make high-conviction bets, allocate resources toward the biggest opportunities, and still get into the details personally.