Growth Lead, Consumer Marketplace — Equity

Bidbus, Inc; Irvine (CA); On-site; USD 220,000 - 280,000; Full time

Job summary

Bidbus, Inc in Irvine, CA is seeking a hands-on Head of Growth, Consumer Product to own and scale the consumer journey end-to-end, from acquisition and activation through onboarding, conversion, lifecycle, retention, reactivation, and referral.

You’ll build a growth engine with a clear framework, run experiments, identify bottlenecks, and decide where to invest across paid and non-paid channels, collaborating closely with Product, Engineering, Design, Marketing, Data, and Operations.

Qualifications

• Strong product / Growth PM background.
• Experience owning consumer activation, onboarding, conversion, lifecycle, retention, or marketplace growth.
• Highly analytical and comfortable building growth frameworks from scratch.
• Strong experimentation and prioritization judgment.
• Very hands-on - not just a people manager.
• Able to move between strategy and detailed execution.
• Strong understanding of consumer psychology and marketplace dynamics.
• Passionate about consumer marketplaces.

Responsibilities

• Own the full consumer journey end to end - acquisition, activation, onboarding, conversion, lifecycle, retention, reactivation, and referral.
• Build a strong growth framework, metric tree, and experimentation system.
• Identify funnel constraints and prioritize where the team should focus.
• Balance big growth bets with continuous optimization of the existing funnel.
• Decide when to explore new opportunities and when to double down on what's already working.
• Deeply understand consumer intent, trust, pricing sensitivity, and conversion behavior.
• Decide where to invest across paid and non-paid growth channels based on the highest incremental growth opportunity.
• Have significant resources across Product, Engineering, Design, Marketing, Data, and Operations to grow the consumer user base.
• Personally dive into data, customer behavior, experiments, UX, and growth problems.
• Build a repeatable growth engine as the company scales.

Skills

Growth PM

Activation

Onboarding

Analytics

Experimentation

Hands-on

Strategic Execution

Consumer psychology

Marketplace dynamics

Growth mindset

Job description

Bidbus, Inc in Irvine, CA is seeking a hands-on Head of Growth, Consumer Product to own and scale the consumer journey end-to-end, from acquisition and activation through onboarding, conversion, lifecycle, retention, reactivation, and referral.

You’ll build a growth engine with a clear framework, run experiments, identify bottlenecks, and decide where to invest across paid and non-paid channels, collaborating closely with Product, Engineering, Design, Marketing, Data, and Operations.