Head of Growth

ROSTR, Inc.; Los Angeles, Northern (CA, KY); Hybrid; USD 120,000 - 190,000; Full time

Job summary

Green Tea Distribution is seeking a hands-on Head of Growth to own the entire artist acquisition funnel for the White Glove membership. You will combine paid media, partnerships, and creative testing to build a scalable growth engine with a data-driven mindset.

You will collaborate with sales to optimize lead quality and conversions, and explore new channels beyond traditional marketing. This role suits a metric-driven marketer in a fast-moving startup environment.

Qualifications

• Experience building and scaling a customer acquisition funnel.
• Deep understanding of paid social channels and creative testing.
• Strong analytics for CAC, conversion, retention, and LTV.
• Ability to design and optimize landing pages and funnels.
• Proven track record working with partnerships, creators, affiliates or influencers.

Responsibilities

• Build and manage a multi-channel acquisition strategy for White Glove.
• Identify where serious independent artists spend time and reach them efficiently.
• Own paid acquisition: audience targeting, campaigns, creative testing, budgets, retargeting, landing pages.
• Develop influencer and partnerships programs with managers, studios, labels, educators, and creators.
• Own funnel from audience to retained member and optimize conversion at each step.
• Measure performance: qualified leads, booked calls, show rates, close rate, CAC and retention.

Skills

Paid social advertising

Influencer partnerships

Analytics

Landing page optimization

Creative strategy

Budget allocation

Outbound acquisition

CAC and retention analysis

Contractor and agency management

Job description

Green Tea Distribution (GTD)

Los Angeles, CA

Full-Time

About Green Tea Distribution

Green Tea Distribution is an independent music distribution and artist development company built by the team behind Mind of a Genius Records.

We work directly with independent artists to help them distribute, develop, market, and grow their careers.

We are now looking for a Head of Growth — Artist Acquisition to take ownership of customer acquisition for our premium artist membership, White Glove.

This is not a traditional corporate marketing role, and it is not a role for someone who only manages agencies or specializes in one channel.

We are looking for someone who can own the entire growth funnel from beginning to end.

The Role

Your primary objective is simple:

Find the right independent artists for White Glove and build a predictable, scalable system for turning them into long-term GTD members.

We already have a working product, an active customer base, significant data from our existing marketing efforts, and a strong understanding of what has and hasn't worked.

You will inherit those learnings and be responsible for turning them into a cohesive growth engine.

You will own everything from identifying potential audiences to getting qualified artists into our sales funnel.

This may include:

• Paid social advertising, particularly Meta and Instagram
• Creative strategy and ad testing
• Influencer and creator partnerships
• Artist and industry partnerships
• Referral programs
• Outbound acquisition
• Email and SMS funnels
• Landing pages and conversion optimization
• Retargeting
• Events and industry activations
• Partnerships with managers, producers, studios, labels, music educators and other artist-facing businesses
• Developing entirely new acquisition channels we haven't explored yet

We don't care where the customer comes from.

We care that they are the right customer.

What You'll Own

Customer Acquisition

Build and manage a multi-channel acquisition strategy for White Glove.

Identify where serious independent artists are spending their time and figure out the most efficient ways to reach them.

Paid Media

Own our paid acquisition strategy, including:

• Audience targeting
• Campaign strategy
• Creative testing
• Budget allocation
• Retargeting
• Landing-page optimization
• CAC analysis

You do not necessarily need to personally execute every campaign forever, but you should understand paid acquisition deeply enough to manage and evaluate it.

Influencers & Partnerships

Build relationships with people and organizations that already have access to the artists we want.

Examples could include:

• Producers
• Managers
• Engineers
• Studios
• Artist coaches
• Music educators
• YouTube creators
• TikTok/Instagram creators
• Music communities
• Independent labels
• Songwriting camps
• Music conferences

Funnel Optimization

Own the journey from:

Audience → Lead → Booked Call → Show → Close → Retained Member

Work closely with our sales team to understand lead quality and continuously improve who enters the funnel.

Analytics

You should know exactly:

• What we're spending
• Where leads are coming from
• Cost per qualified lead
• Cost per booked call
• Show rate
• Close rate
• Customer acquisition cost
• 60-day retention
• 90-day retention
• Performance by acquisition channel

Generating a large number of low-quality leads is not success.

The goal is to acquire artists who actually benefit from GTD and stay with the company.

Who We're Looking For

We are looking for a hands-on growth operator.

You may currently be a Head of Growth, Growth Director, Growth Marketing Manager, Director of Marketing, or an unusually entrepreneurial marketer ready to own an entire function.

The ideal candidate:

• Has built or significantly scaled a customer acquisition funnel
• Understands paid social deeply
• Is comfortable analyzing CAC, conversion rates and retention
• Can think creatively beyond paid ads
• Knows how to test ideas quickly
• Has experience with partnerships, creators, affiliates or influencers
• Understands landing pages and conversion optimization
• Can manage contractors, agencies and outside partners when needed
• Is highly analytical but equally comfortable with creative strategy
• Takes ownership rather than waiting for direction
• Is comfortable working directly with founders
• Can operate in a fast-moving startup environment
• Understands that growth means revenue and retained customers — not impressions, followers or vanity metrics

Music-industry experience is a major plus, but great growth experience is more important than having worked at a traditional record label.

Experience in subscription businesses, SaaS, marketplaces, creator platforms, education, high-ticket services or other direct-to-consumer businesses is especially relevant.

What This Role Is NOT

This is not primarily:

• Social media management
• Content posting
• Brand marketing
• PR
• Community management
• Running an Instagram account
• Managing a large marketing department

You will be measured on your ability to acquire high-quality customers economically and repeatedly.

How Success Will Be Measured

Your ultimate KPI will be:

New White Glove customers who remain active customers.

Supporting metrics will include:

• Qualified lead volume
• Booked calls
• Show rate
• Close rate
• CAC
• 60-day retention
• 90-day retention
• LTV/CAC
• Growth of White Glove MRR

The Opportunity

We have already spent considerable time testing different approaches to artist acquisition.

We know much more today about our ideal customer, the economics of the business, which types of artists retain, which leads don't convert, and which marketing channels have potential.

We are looking for someone who can take those learnings and say:

“Give me ownership of the funnel. I'll build the machine.”

If that sounds like the kind of challenge you want, we'd love to hear from you.