Head of Growth

AutoReel; United States; On-site; USD 180,000 - 280,000; Full time

Job summary

AutoReel is seeking a Head of Growth who will own the growth strategy and lead the acquisition engine for an AI SaaS serving real estate professionals. You will set the growth roadmap, allocate budget across paid channels, and coach a growth and creative pod to deliver measurable wins.

You will balance strategy with hands-on execution across Meta, Google, and partnerships, building a rigorous testing framework and a simple weekly scorecard to drive results.

Qualifications

• Owned growth/acquisition at six- and seven-figure monthly scale.
• Player-coach: shipped work and raised the bar for buyers/creatives.
• Reallocated or cut spend using full-funnel math, not vanity ROAS.
• Implemented a creative testing system with strategists; not just more ads.
• Able to explain why a specific dollar should be spent here, quickly and clearly.

Responsibilities

• Define the growth roadmap and trajectory for scale.
• Lead hands-on acquisition across paid channels and partnerships.
• Coach a growth & creative pod, setting standards and processes.
• Maintain a simple weekly growth scorecard to track progress.
• Ensure tests deliver measurable, repeatable wins.

Skills

Growth strategy

Acquisition leadership

Full-funnel optimization

Creative testing

Data-driven decisions

Tools

Meta Ads

Google Ads

A/B Testing tools

Job description

The role:

AutoReel helps real estate professionals turn listing photos into property videos. We’re an AI SaaS going through a growth chapter and hiring a Head of Growth who’s already owned this seat at scale — and wants to own the growth story and trajectory here, not advise from the sidelines.

You are the player-coach for growth.

You set the strategy, allocate focus and dollars across what actually works, coach the growth marketing pod (paid + creative), and also roll up your sleeves to do the work. Paid / performance marketing is our largest lever today; you decide what deserves the next dollar — ads, lifecycle, partners, or nothing — and you own the results.

What you’ll own

• The growth roadmap and trajectory: where we grow, how fast, and what we refuse to fund
• Hands‑on acquisition leadership (Meta, Google, and whatever else clears the math)
• Creative system with our strategists: briefs, tests, winners doubled, losers killed
• Coaching standards for the people who touch spend and creative every day
• A simple weekly growth scorecard we can rely on

What this is not

• First-time Head of Growth learning scale
• Pure manager who left the ad account years ago
• Solely a media buyer
• Channel specialist who only dials bids
• Brand / content “growth” with no ownership of the number

Must-haves

• You’ve personally owned growth/acquisition at six- and seven‑figure monthly scale
• You’ve been player‑coach: shipped the work and raised the bar for buyers and/or creatives
• You’ve reallocated or cut spend using full‑funnel math — not vanity ROAS
• You’ve run a creative testing system with strategists, not just asked for “more ads”
• You can explain “why this dollar here” quickly and clearly

Nice‑to‑haves

• SMB SaaS, marketplace, or PropTech
• Built or upgraded a small growth pod
• Trials, subscriptions, churn‑aware acquisition

How we hire

• Short note + scale of largest monthly budget owned, stage of company, your seat, what changed
• Paid take‑home growth audit
• Optional paid trial before full‑time

For more information you can read about us at www.AutoReelapp.com