Head of Gift Card Program: Growth, Marketing & Ops

Fanatics Inc.; New York (NY); In loco; USD 150.000 - 230.000; Tempo pieno

Descrizione del lavoro

Fanatics is seeking a Head of Gift Card Program Management & Marketing to lead the day-to-day operational team, drive the program across tech and ops modernization, and scale the gift card initiative across marketing, external partnerships, and internal channels, domestically and internationally.

This strategic role focuses on cross-functional leadership, omnichannel marketing, and partnerships growth, with responsibility for building a high-performance team of two full-time staff and two

Competenze

• Responsibilities include overseeing end-to-end program operations and cross-functional collaboration.
• Experience leading omnichannel marketing initiatives and partner relationships is advantageous.
• Strong team leadership and strategic execution capabilities.

Mansioni

• Oversee end-to-end team and program management, including design and creative workflows, timeline management, and operational execution to keep the program running efficiently.
• Lead internal account management across B2B, B&M, and Events channels, ensuring alignment with broader program goals and maximizing cross-sell opportunities.
• Manage all domestic and international program operations, with responsibility for supporting continued growth in both areas.
• Lead the respective day-to-day program interface around all tech and ops modernization for the gift card business.
• Build, develop, and lead a growing team of direct employees and contractors, fostering a high-performance, collaborative culture.
• Serve as the primary relationship owner for all day-to-day external distribution and operational partners, spanning gift card processing networks, third-party vendors, retail distribution platforms and printing vendors.
• Manage the full lifecycle of external distribution and operational partner relationships, including day-to-day account management, performance reviews, issue resolution, and cross-sell initiatives, with a focus on opportunities development directly with the distribution partners.
• Identify and pursue new external partnership opportunities to expand gift card distribution reach and drive incremental revenue.
• Lead omnichannel marketing execution across all channels, including third-party platforms, first-party channels, social media, paid social, paid search, B2B, athlete relations, influencer marketing, affiliate programs, and sponsorships, with a focus on performance marketing.
• Own the annual marketing strategy and planning process, including budget allocation, campaign execution, performance tracking, and reporting across all channels.

Descrizione del lavoro

Fanatics is seeking a Head of Gift Card Program Management & Marketing to lead the day-to-day operational team, drive the program across tech and ops modernization, and scale the gift card initiative across marketing, external partnerships, and internal channels, domestically and internationally.

This strategic role focuses on cross-functional leadership, omnichannel marketing, and partnerships growth, with responsibility for building a high-performance team of two full-time staff and two