Director, Gift Card Program Management & Marketing

Fanatics Inc.; New York (NY); On-site; USD 150,000 - 230,000; Full time

Job summary

Fanatics is seeking a Head of Gift Card Program Management & Marketing to lead the day-to-day operational team, drive the program across tech and ops modernization, and scale the gift card initiative across marketing, external partnerships, and internal channels, domestically and internationally.

This strategic role focuses on cross-functional leadership, omnichannel marketing, and partnerships growth, with responsibility for building a high-performance team of two full-time staff and two

Qualifications

• Responsibilities include overseeing end-to-end program operations and cross-functional collaboration.
• Experience leading omnichannel marketing initiatives and partner relationships is advantageous.
• Strong team leadership and strategic execution capabilities.

Responsibilities

• Oversee end-to-end team and program management, including design and creative workflows, timeline management, and operational execution to keep the program running efficiently.
• Lead internal account management across B2B, B&M, and Events channels, ensuring alignment with broader program goals and maximizing cross-sell opportunities.
• Manage all domestic and international program operations, with responsibility for supporting continued growth in both areas.
• Lead the respective day-to-day program interface around all tech and ops modernization for the gift card business.
• Build, develop, and lead a growing team of direct employees and contractors, fostering a high-performance, collaborative culture.
• Serve as the primary relationship owner for all day-to-day external distribution and operational partners, spanning gift card processing networks, third-party vendors, retail distribution platforms and printing vendors.
• Manage the full lifecycle of external distribution and operational partner relationships, including day-to-day account management, performance reviews, issue resolution, and cross-sell initiatives, with a focus on opportunities development directly with the distribution partners.
• Identify and pursue new external partnership opportunities to expand gift card distribution reach and drive incremental revenue.
• Lead omnichannel marketing execution across all channels, including third-party platforms, first-party channels, social media, paid social, paid search, B2B, athlete relations, influencer marketing, affiliate programs, and sponsorships, with a focus on performance marketing.
• Own the annual marketing strategy and planning process, including budget allocation, campaign execution, performance tracking, and reporting across all channels.

Job description

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

The Team:

Fanatics Gift Card Business sells over 200 different gift cards through tens of thousands of ecomm and physical stores in more than 10 countries, serving our clients' fandom aspirations around gifting, self-rewarding, and business needs - and materially scaling it is a strategic priority for the company. The Global Gift Card Team operates as a high-velocity, entrepreneurial unit inside Fanatics, with the agility of a FinTech startup backed by the infrastructure of a global sports platform powerhouse: a highly collaborative, cross-functional team transforming, shaping, and scaling the business into a high-growth global acquisition engine, grounded in proactive ownership, creative problem-solving, and a shared passion for connecting sports fans worldwide to the brands they love.

The Role:

Fanatics is seeking a Head of Gift Card Program Management & Marketing to lead the day-to-day operational team, serving as the beating heart of the business, drive the team's approach and execution across all special tech/ops/modernization projects, and scale the company's gift card program across marketing, external existing partnerships with a focus on 3P, and internal business channels. This is a highly cross-functional role responsible for driving omnichannel marketing strategy, managing key distribution and financial partnerships, and overseeing day-to-day program operations - both domestically and internationally. The ideal candidate is a strategic operator who thrives at the intersection of program management, marketing with a focus of performance marketing, business operations, and business development, and is excited to build and lead a growing team. This role will manage a team of two full-time employees and two contractors, with the expectation of continued growth alongside the business.

What You'll Do:

Internal Business Development & Program Operations

Oversee end-to-end team and program and management, including design and creative workflows, timeline management, and operational execution to keep the program running efficiently.

Lead internal account management across B2B, B&M, and Events channels, ensuring alignment with broader program goals and maximizing cross-sell opportunities.

Manage all domestic and international program operations, with responsibility for supporting continued growth in both areas.

Lead the respective day-to-day program interface around all tech and ops modernization for the gift card business.

Build, develop, and lead a growing team of direct employees and contractors, fostering a high-performance, collaborative culture.

External Account Management

Serve as the primary relationship owner for all day-to-day external distribution and operational partners, spanning gift card processing networks, third-party vendors, retail distribution platforms and printing vendors.

Manage the full lifecycle of external distribution and operational partner relationships, including day-to-day account management, performance reviews, issue resolution, and cross-sell initiatives, with a focus on opportunities development directly with the distribution partners.

Identify and pursue new external partnership opportunities to expand gift card distribution reach and drive incremental revenue.

Marketing Leadership

Lead omnichannel marketing execution across all channels, including third-party platforms, first-party channels, social media, paid social, paid search, B2B, athlete relations, influencer marketing, affiliate programs, and sponsorships, with a focus on performance marketing.

Own the annual marketing strategy and planning process, including budget allocation, campaign execution, performance tracking, and reporting across all channels.

Develop and manage relationships with media partners, agencies, and pla