Global Gift Card Strategy Lead

Fanatics; New York (NY); Hybrid; USD 190,000 - 230,000; Full time

Job summary

Fanatics, a leader in digital sports platform, is seeking a Sr. Manager, Head of Global Gift Card Strategy in New York City.

You will drive the business and product strategy for the gift card program, collaborating with Business Development, Operations, Marketing, Product, and Account Management to execute growth initiatives. You’ll lead market assessments, build data-driven recommendations, manage end-to-end strategic initiatives, and influence senior leadership across a fast-moving,

Qualifications

• 5–8 years of progressive experience in strategy, business development, management consulting, or related field (gift cards/payments/fintech/e‑commerce a plus).
• Ability to develop strategic frameworks and translate ambiguity into actionable recommendations.
• Strong analytical and financial modeling skills with large datasets.

Responsibilities

• Lead development and ongoing management of the global gift card program strategy across business, marketing, operations, product, and international expansion.
• Own annual strategic planning, including goal setting, roadmap development, and cross-functional alignment.
• Conduct market research and competitive analysis to identify scale opportunities and inform strategy.
• Build business cases and KPIs, presenting findings to senior leadership.
• Partner with data providers and technology teams to ensure timely, accurate data delivery.
• Forecasting, modeling, and translating insights into actionable recommendations.

Skills

Strategic planning

Financial modeling

Cross-functional leadership

Executive presentation

Excel & PowerPoint

Tools

Excel

PowerPoint

Job description

Fanatics, a leader in digital sports platform, is seeking a Sr. Manager, Head of Global Gift Card Strategy in New York City.

You will drive the business and product strategy for the gift card program, collaborating with Business Development, Operations, Marketing, Product, and Account Management to execute growth initiatives. You’ll lead market assessments, build data-driven recommendations, manage end-to-end strategic initiatives, and influence senior leadership across a fast-moving,