Director, Gift Card Growth & Omnichannel Marketing

Fanatics-fb44f34a; New York (NY); Presencial; USD 180.000 - 260.000; Jornada completa

Descripción de la vacante

Fanatics is seeking a Head of Gift Card Program Management & Marketing to lead the day-to-day operations and oversee omnichannel marketing initiatives. You will scale the gift card program domestically and internationally, manage partnerships with banks, retailers, and platforms, and drive performance across channels while growing a high‑performing team.

The role requires strategic leadership, strong collaboration, and experience in multi-channel marketing, partnerships, and program operations.

Formación

• Proven leadership in cross-functional teams across marketing, operations and partners.
• Experience leading omnichannel campaigns with a focus on performance marketing.
• Strong network with external distribution, vendors, and media partners.
• Track record in budget planning and cross-sell initiatives within gift card ecosystems.

Responsabilidades

• Oversee end-to-end program operations and campaigns globally.
• Lead internal account management across B2B/B2M/Events channels.
• Manage domestic and international program operations and modernization initiatives.
• Drive omnichannel marketing execution across paid, owned, and partner channels.
• Own annual marketing strategy, budget allocation, and performance reporting.
• Develop and manage relationships with media partners and agencies.

Conocimientos

Leadership

Omnichannel marketing

Partnerships

Performance marketing

Budget management

Cross-functional

Descripción del empleo

Fanatics is seeking a Head of Gift Card Program Management & Marketing to lead the day-to-day operations and oversee omnichannel marketing initiatives. You will scale the gift card program domestically and internationally, manage partnerships with banks, retailers, and platforms, and drive performance across channels while growing a high‑performing team.

The role requires strategic leadership, strong collaboration, and experience in multi-channel marketing, partnerships, and program operations.