Head of Foodservice Sales & Growth

Feel Good Foods; Fairmont (OK); On-site; USD 135,000 - 165,000; Full time

Job summary

Feel Good Foods is seeking a Director of Foodservice Sales to build and lead our foodservice business nationwide. This hands‑on role owns the channel from strategy through execution, developing relationships with operators, national and regional chains, hotels, and campuses.

You will drive a strong pipeline, negotiate agreements, and launch new customers with a strategic go‑to‑market plan. This leadership opportunity reports to the SVP of Sales, requires a hunter mindset, and offers clear

Qualifications

• 5+ years of foodservice sales experience with a proven track record of new business development and revenue growth.
• Established relationships with foodservice operators, restaurant groups, hospitality organizations, contract management companies, and key industry decision‑makers.
• Demonstrated success personally prospecting, opening new accounts, negotiating agreements, and closing business.
• Strong knowledge of foodservice distribution and experience working with broker partners.

Responsibilities

• Lead the foodservice sales process from prospecting and presentations through negotiations, closing, and customer launch.
• Build and manage a strong pipeline of opportunities, prioritizing accounts with meaningful revenue potential.
• Develop and execute the foodservice go‑to‑market strategy, identifying priority segments, target accounts, and growth opportunities.
• Own revenue targets, forecasting, pipeline management, pricing, and overall channel performance.
• Partner cross‑functionally with Operations, Finance, Marketing, and Product Development to ensure successful launches and identify innovation opportunities.

Skills

Foodservice sales

New business development

Relationship building

Negotiation

Sales forecasting

Travel readiness

Job description

Feel Good Foods is seeking a Director of Foodservice Sales to build and lead our foodservice business nationwide. This hands‑on role owns the channel from strategy through execution, developing relationships with operators, national and regional chains, hotels, and campuses.

You will drive a strong pipeline, negotiate agreements, and launch new customers with a strategic go‑to‑market plan. This leadership opportunity reports to the SVP of Sales, requires a hunter mindset, and offers clear