Head of Events

Jobtailor; California (MO); On-site; USD 180,000 - 240,000; Full time

Job summary

Substack is seeking an experienced Head of Global Events to shape an ambitious events vision across markets and regions. You will lead cross-functional teams from concept through on-site execution, partnering with branding, partnerships, and sponsorships to drive growth and creator engagement.

This role requires a deep startup mindset, a global travel schedule, and the ability to build scalable events that deliver measurable business impact.

Qualifications

• 15+ years in experiential event marketing and production.
• At least 10 years in a senior role overseeing global or multi-faceted events functions.
• Experience building and scaling event strategies that delivered measurable business impact.
• Exceptional communication and organizational skills.
• Deep network of premier agencies and vendors across creative, production, and experiential disciplines.
• People leadership skills and experience building and empowering high-performing teams.
• Familiarity with Substack as a creator or subscriber.
• Understanding of the evolving tech and media landscape.
• Experience thriving in startup environments and building from scratch.
• Availability to travel globally to oversee on-site execution when needed.
• Must be located in the United States, specifically New York or Los Angeles, based on the role location and required U.S. location screening.

Responsibilities

• Develop a comprehensive events vision advancing Substack's brand and business goals across markets
• Identify opportunities to enhance the brand, drive cultural conversation, and attract new creators and subscribers
• Lead teams through the full event lifecycle, from concept and promotion through on-the-ground coordination
• Enable the Partnerships team to execute market-specific event ideas through strategic guidance and operational support
• Work with the Sponsorships team to scale sponsored events, build a revenue model, and lead Substack's presence at industry events
• Own the global events budget with goals, measurement frameworks, and ROI tracking
• Build methodologies to demonstrate impact and communicate wins internally
• Coach and develop event producers domestically and internationally
• Design scalable events for key audiences across strategic territories and regions
• Partner with internal teams, agencies, and vendors to deliver high-impact experiences while maintaining fiscal discipline and operational excellence
• Report to the Head of Communications & Brand

Skills

Experiential Event Marketing

Event Production

People Leadership

Budget Management

Strategic Event Planning

Job description

• Develop a comprehensive events vision advancing Substack's brand and business goals across markets
• Identify opportunities to enhance the brand, drive cultural conversation, and attract new creators and subscribers
• Lead teams through the full event lifecycle, from concept and promotion through on-the-ground coordination
• Enable the Partnerships team to execute market-specific event ideas through strategic guidance and operational support
• Work with the Sponsorships team to scale sponsored events, build a revenue model, and lead Substack's presence at industry events
• Own the global events budget with goals, measurement frameworks, and ROI tracking
• Build methodologies to demonstrate impact and communicate wins internally
• Coach and develop event producers domestically and internationally
• Design scalable events for key audiences across strategic territories and regions
• Partner with internal teams, agencies, and vendors to deliver high-impact experiences while maintaining fiscal discipline and operational excellence
• Report to the Head of Communications & Brand

Requirements

• 15+ years in experiential event marketing and production
• At least 10 years in a senior role overseeing global or multi-faceted events functions
• Experience building and scaling event strategies that delivered measurable business impact
• Exceptional communication and organizational skills
• Deep network of premier agencies and vendors across creative, production, and experiential disciplines
• People leadership skills and experience building and empowering high-performing teams
• Familiarity with Substack as a creator or subscriber
• Understanding of the evolving tech and media landscape
• Experience thriving in startup environments and building from scratch
• Availability to travel globally to oversee on-site execution when needed
• Must be located in the United States, specifically New York or Los Angeles, based on the role location and required U.S. location screening

Core Competencies

Demonstrates extensive experience in experiential event marketing and production, with a strong focus on building and scaling event strategies that deliver measurable business impact. Proven ability to lead high-performing teams and manage global event budgets while ensuring operational excellence.

Highest-signal resume keywords

• Experiential Event Marketing
• Event Production
• People Leadership
• Budget Management
• Strategic Event Planning

ATS Optimization Keywords

Hard Skills

• Event Strategy Development
• ROI Tracking
• On-Site Event Coordination
• Measurement Frameworks
• Event Lifecycle Management

Soft Skills

• Exceptional Communication
• Organizational Skills
• Team Building
• Coaching and Development

Industry Keywords

• Global Events
• Sponsorships
• Creative Agencies
• Experiential Disciplines
• Startup Environments