Field Marketing Representative

Jobtailor; Dallas (TX); On-site; USD 65,000 - 90,000; Full time

Job summary

HighLevel is seeking an experienced events marketer to own onsite activation and lead generation across conferences, trade shows, and live events in the Dallas area. You will drive booth execution, demos, and presentations for audiences of 50–300 while ensuring brand consistency and compelling attendee interactions.

The role requires strong public speaking, quick problem-solving at live events, and collaboration with Marketing, Sales, Partnerships, and Customer Success teams.

Qualifications

• 2 to 5 years of experience in field marketing, event marketing, brand activation, experiential marketing, or related customer-facing roles
• Proven experience executing trade shows, conferences, or large-scale events independently
• Experience working in SaaS, marketing technology, or high-growth startup environments preferred
• Presentation and public speaking skills with the ability to engage small and large audiences
• Ability to communicate product value and qualify prospective customers in live event settings
• Strong organizational skills and ability to manage multiple priorities in fast-paced environments
• Demonstrated problem-solving ability and sound judgment during live event execution
• Experience collaborating cross-functionally with product, marketing, and customer-facing teams
• Proficiency with Google Workspace, CRM systems, and lead capture or event technology tools
• Willingness and ability to travel frequently, including internationally
• Physically capable of lifting and setting up event materials up to 50 lbs and standing for long periods
• Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent professional experience
• Valid passport and ability to travel internationally without restrictions
• Must be available for in-person or virtual meetings during US hours, Monday through Friday, 9:00 am–5:00 pm CST

Responsibilities

• Represent HighLevel at external marketing conferences, trade shows, summits, partner activations, and networking events
• Lead onsite event execution, including booth setup and breakdown, signage, swag, demos, on-stage activations, and attendee experience
• Ensure event assets and brand touchpoints meet company standards
• Educate attendees on HighLevel's platform, qualify leads, answer product questions, and create customer interactions
• Deliver 30–45 minute presentations, workshops, or live demos to audiences of 50–300 attendees
• Track lead quality, attendee engagement, pipeline influence, and overall event effectiveness
• Provide recommendations to improve future event performance and attendee experience
• Collaborate with Marketing, Sales, Partnerships, Customer Success, and Events teams on goals, messaging, and lead follow-up
• Contribute to event planning, audience targeting, booth improvements, presentation topics, and activation strategies
• Develop advanced expertise in HighLevel's platform and ecosystem
• Mentor and support newer team members during onsite activations and event preparation
• Travel frequently, averaging 3–4 weeks per month, including occasional evenings and weekends

Skills

Event marketing

Field marketing

Brand activation

Experiential marketing

Public speaking

Lead qualification

Cross-functional collaboration

SaaS experience

Presentation development

Event technology tools

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Google Workspace

CRM Systems

Event Technology Tools

Job description

• Represent HighLevel at external marketing conferences, trade shows, summits, partner activations, and networking events
• Lead onsite event execution, including booth setup and breakdown, signage, swag, demos, on-stage activations, and attendee experience
• Ensure event assets and brand touchpoints meet company standards
• Educate attendees on HighLevel's platform, qualify leads, answer product questions, and create customer interactions
• Deliver 30–45 minute presentations, workshops, or live demos to audiences of 50–300 attendees
• Track lead quality, attendee engagement, pipeline influence, and overall event effectiveness
• Provide recommendations to improve future event performance and attendee experience
• Collaborate with Marketing, Sales, Partnerships, Customer Success, and Events teams on goals, messaging, and lead follow-up
• Contribute to event planning, audience targeting, booth improvements, presentation topics, and activation strategies
• Develop advanced expertise in HighLevel's platform and ecosystem
• Mentor and support newer team members during onsite activations and event preparation
• Travel frequently, averaging 3–4 weeks per month, including occasional evenings and weekends

Requirements

• 2 to 5 years of experience in field marketing, event marketing, brand activation, experiential marketing, or related customer-facing roles
• Proven experience executing trade shows, conferences, or large-scale events independently
• Experience working in SaaS, marketing technology, or high-growth startup environments preferred
• Presentation and public speaking skills with the ability to engage small and large audiences
• Ability to communicate product value and qualify prospective customers in live event settings
• Strong organizational skills and ability to manage multiple priorities in fast-paced environments
• Demonstrated problem-solving ability and sound judgment during live event execution
• Experience collaborating cross-functionally with product, marketing, and customer-facing teams
• Proficiency with Google Workspace, CRM systems, and lead capture or event technology tools
• Willingness and ability to travel frequently, including internationally
• Physically capable of lifting and setting up event materials up to 50 lbs and standing for long periods
• Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent professional experience
• Valid passport and ability to travel internationally without restrictions
• Must be available for in-person or virtual meetings during US hours, Monday through Friday, 9:00 am–5:00 pm CST

Core Competencies

Demonstrates expertise in event marketing and execution, with a strong focus on lead qualification, audience engagement, and cross-functional collaboration. Proficient in delivering impactful presentations and managing multiple priorities in fast-paced environments.

Highest-signal resume keywords

• Event Marketing Experience
• Public Speaking Skills
• Cross-Functional Collaboration
• Lead Qualification
• SaaS Industry Experience

ATS Optimization Keywords

Hard Skills

• Event Execution
• Lead Capture Technology
• Presentation Development
• Audience Engagement
• Brand Activation

Soft Skills

• Organizational Skills
• Problem-Solving Ability
• Mentoring Skills

Industry Keywords

• Field Marketing
• Experiential Marketing
• Trade Shows
• Conferences
• High-Growth Startup

Tools & Technologies

• Google Workspace
• CRM Systems
• Event Technology Tools