Event Manager, Tradeshows

Jobtailor; California (MO); On-site; USD 90,000 - 130,000; Full time

Job summary

Jobtailor seeks an experienced events leader to own the end-to-end lifecycle of our B2B tradeshow program—from planning and sponsorship contracting to on-site execution and post-event analysis.

You will build the annual tradeshow calendar with Marketing, Sales, and Field Marketing, evaluate opportunities, manage budgets over $500K, coordinate logistics, booth design, A/V, housing, staffing, and sponsorships. Travel 25-30% is expected.

Qualifications

• Bachelor's degree in Marketing, Communications, Event Management or related field.
• 5+ years in B2B event or field marketing.
• Proven track record managing large-scale events with 1,000+ attendees or 400+ sq ft booths.
• Deep expertise in tradeshow operations, exhibit design, drayage, and on-site logistics.
• Budgets of $500K+ managed end-to-end.
• Experience coordinating multiple events across geographies/time zones.
• Proficiency with event platforms (Cvent/Bizzabo/Swoogo/Splash) and Salesforce.
• Strong vendor management and contract negotiation skills.
• Experience with pre/post-event integrated marketing programs.
• Excellent project management and cross-functional collaboration.

Responsibilities

• Own the end-to-end lifecycle of our tradeshow program from planning to post-event analysis.
• Develop and manage the annual tradeshow calendar aligned with Marketing, Sales, and Field Marketing.
• Evaluate opportunities, recommend investments, and maximize pipeline impact per dollar.
• Lead pre-event logistics: venue, booth design, A/V, housing, staffing, and sponsorships.
• Manage relationships with organizers, ECs, A/V vendors, swag suppliers, and partners.
• Negotiate contracts, manage deliverables, and ensure quality and timelines.
• Build and manage event budgets and track spend with ROI reporting.
• Develop and execute integrated pre-show and post-show campaigns with Demand Gen and Digital teams.
• Drive registration, booth traffic, and lead follow-up; coordinate executive meetings.
• Manage tradeshow collateral, inventory, and delivery; on-site leadership at major shows.
• Track metrics: leads, pipeline influence, meetings, cost per lead, attendee satisfaction.
• Deliver post-event debriefs and ROI-based recommendations.
• Evaluate new opportunities using ROI analysis and benchmarking.

Skills

Event Management

Budget Management

Vendor Negotiation

Project Management

Cross-functional Collab

Travel Flexibility

CRM Tools

Event Tech

Education

Bachelor's degree in Marketing, Communications, Event Management

Tools

Cvent

Bizzabo

Swoogo

Splash

Salesforce

Job description

• Own the end-to-end lifecycle of Tanium's tradeshow and third-party event program, from event selection and sponsorship contracting through on-site execution, lead handoff, and post-event analysis
• Develop and manage the annual tradeshow calendar aligned with Marketing, Sales, and Field Marketing priorities
• Evaluate event opportunities, recommend investments, and maintain a portfolio maximizing pipeline impact per dollar spent
• Lead pre-event logistics, including venue coordination, booth design and fabrication, A/V and production, shipping and drayage, staffing schedules, housing blocks, and sponsorship fulfillment
• Manage relationships with event organizers, general service contractors, A/V vendors, swag suppliers, and other external partners
• Negotiate contracts, manage deliverables, and hold vendors accountable to quality and timelines
• Build and manage event budgets from initial forecast through final reconciliation, track spend, identify savings opportunities, and report ROI to marketing leadership
• Develop and execute integrated pre-show and post-show campaign strategies with Demand Generation, Field Marketing, and Digital teams
• Drive registration, booth traffic, meeting bookings, and lead follow-up
• Partner with Field Sales and Sales Development teams to brief attendees, coordinate executive meetings and VIP experiences, and prepare event staff
• Manage tradeshow collateral, swag, and branded materials, including inventory, production timelines, and delivery
• Serve as primary on-site event lead at major tradeshows, managing setup and teardown, coordinating staff, troubleshooting issues, and ensuring execution
• Track event performance metrics including leads generated, pipeline influenced, meetings held, cost per lead, and attendee satisfaction
• Deliver post-event debriefs and recommendations
• Evaluate new tradeshow and sponsorship opportunities using ROI analysis and peer benchmarking
• Ensure event activities comply with brand standards, accessibility requirements, and company policies
• Work with the Corporate Events team on large events such as Converge and annual Sales Kickoff

Requirements

• Bachelor's degree in Marketing, Communications, Event Management, or a related field
• 5+ years of experience in B2B event or field marketing
• Track record of independently owning and executing large-scale events with 1,000+ attendees or booth footprints of 400+ sq ft
• Deep expertise in tradeshow operations, including exhibit design and fabrication, general service contractor management, drayage, A/V production, housing blocks, and on-site logistics
• Proven ability to build and manage event budgets of $500K or more
• Experience managing multiple concurrent events across different geographies and time zones
• Proficiency with event management and registration platforms such as Cvent, Bizzabo, Swoogo, or Splash, and CRM systems such as Salesforce is preferred
• Strong vendor management and contract negotiation skills
• Experience developing pre- and post-event integrated marketing programs
• Exceptional project management skills and ability to manage complex workstreams simultaneously
• Strong communication and cross-functional collaboration skills
• Cybersecurity, enterprise software, or B2B technology industry experience strongly preferred
• Experience with Federal or public sector event programs is a plus
• Willingness and ability to travel approximately 25-30% of the time, including weekends for event setup and teardown

Core Competencies

Demonstrates expertise in managing the end-to-end lifecycle of large-scale B2B events, including budget management, vendor negotiation, and logistics coordination. Proficient in developing integrated marketing strategies and analyzing event performance metrics to drive ROI.

Highest-signal resume keywords

• Event Management
• Budget Management
• Vendor Negotiation
• Tradeshow Operations
• Project Management

ATS Optimization Keywords

Hard Skills

• Event Lifecycle Management
• Budget Forecasting
• ROI Analysis
• Exhibit Design
• Logistics CoordinationContract Negotiation
• Integrated Marketing Programs
• Performance Metrics Tracking
• On-Site Event Management
• B2B Event Marketing

Soft Skills

• Communication
• Cross-Functional Collaboration
• Problem-Solving
• Leadership
• Time Management

Industry Keywords

• B2B Marketing
• Event Management
• Cybersecurity
• Enterprise Software
• Public Sector Events

Tools & Technologies

• Cvent
• Bizzabo
• Swoogo
• Splash
• Salesforce