Head of E-Commerce Growth & CX

GSM Outdoors, LLC; Irving (TX); On-site; USD 150,000 - 190,000; Full time

Job summary

GSM Outdoors is seeking a Director of E-Commerce to lead strategy, execution, and optimization of our direct-to-consumer storefronts across multiple brands, including Stealth Cam, Walker's, Muddy, and more. This role acts as the digital Store Manager, driving conversion, AOV, and revenue while ensuring seamless customer experiences.

Work with Marketing, Brand Management, Creative, Product, and IT to translate data into action.

Qualifications

• Demonstrated success growing multi-brand DTC e-commerce businesses.
• Experience overseeing multiple brand storefronts or complex online retail operations.
• Proficiency with analytics tools and e-commerce platforms.

Responsibilities

• Lead the strategy and execution of GSM's DTC e-commerce storefronts.
• Improve conversion, AOV, and revenue across brands.
• Plan promotional calendars and seasonal campaigns.
• Collaborate with Marketing, Brand, Product, Creative, and IT teams.
• Monitor site performance and implement CRO initiatives.

Skills

E-commerce leadership

Analytics

CRO

UX/UI understanding

Project management

Cross-functional collaboration

Communication skills

Education

Bachelor's degree in Business/Marketing/E-Commerce

Master's degree

Tools

GA4 Analytics

Shopify

BigCommerce

Adobe Commerce (Magento)

Enterprise e-commerce platforms

Job description

GSM Outdoors is seeking a Director of E-Commerce to lead strategy, execution, and optimization of our direct-to-consumer storefronts across multiple brands, including Stealth Cam, Walker's, Muddy, and more. This role acts as the digital Store Manager, driving conversion, AOV, and revenue while ensuring seamless customer experiences.

Work with Marketing, Brand Management, Creative, Product, and IT to translate data into action.