VP of Digital Growth & E-Commerce for Outdoor Brands

GSM Outdoors, LLC; Irving (TX); On-site; USD 180,000 - 260,000; Full time

Job summary

GSM Outdoors seeks a visionary Vice President of Digital Marketing to architect and execute an enterprise-wide digital growth strategy across 50+ brands. You will lead Digital Marketing, Ecommerce, Amazon Marketplace, and App Marketing while shaping omnichannel growth and maximizing revenue.

You will build data-driven strategies, manage large budgets, and lead cross-functional teams to deliver exceptional digital experiences across our brand portfolio.

Qualifications

• Bachelor's degree in marketing or related field required; MBA preferred.
• 10+ years of progressive digital marketing and leadership experience.
• Experience managing enterprise digital marketing budgets with measurable ROI.
• Experience leading multi-brand, omnichannel environments.

Responsibilities

• Develop and execute a comprehensive digital growth strategy across 50+ brands.
• Lead enterprise digital marketing, ecommerce, and app marketing teams.
• Oversee Amazon Vendor/Seller Central and other marketplaces.
• Build KPI dashboards and analytics for executive leadership.
• Drive ROAS, CAC, LTV improvements.

Skills

Digital Marketing Leadership

Executive Leadership

Performance Marketing

Ecommerce Strategy

Amazon Marketplace

Budget Management

Marketing Analytics

Customer Acquisition

Omnichannel Retail

Strategic Planning

Education

Bachelor's degree in Marketing, Business, Digital Marketing, Communications, or a related field

MBA or Master’s degree

Tools

Google Analytics

SEO/SEM Tools

CRM & Marketing Automation

Job description

GSM Outdoors seeks a visionary Vice President of Digital Marketing to architect and execute an enterprise-wide digital growth strategy across 50+ brands. You will lead Digital Marketing, Ecommerce, Amazon Marketplace, and App Marketing while shaping omnichannel growth and maximizing revenue.

You will build data-driven strategies, manage large budgets, and lead cross-functional teams to deliver exceptional digital experiences across our brand portfolio.